Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Company or personal overview. If you are an individual, share your personal and professional experience and establish what sets you apart from others in your field.

Press 130

Press Personalization Branding Brand Identity 130

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. She’s not the only person who’s raised this question. Copywriting and content marketing call for different skills and success metrics.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Because of these crucial elements, account-based marketing presents a fantastic opportunity. A live event that takes place in person is superior to a webinar. Why are these figures so small?

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Oktopost

JANUARY 31, 2024

Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations. Understanding The Different Generations. Understanding The Different Generations.

Generation 128

Generation Branding Brand Identity Peer-to-peer 128

Zoominfo

SEPTEMBER 10, 2020

Mobile Devices Make Loyalty Immediate (2011-present). But remember that behind that piece of glass on your device, a lot of different technology components are at work making the magic happen, whether that’s data about the actual store, their store hours, or their inventory.”. Personalization Underscores Go-To-Market Initiatives.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Hubspot

FEBRUARY 24, 2021

Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It So let's find out how presenters and attendees can contribute to more productive webinars. Every webinar format is different. Present what's expected. Set the tone. Is participation encouraged?

Webinar Metrics 100

Webinar Metrics Tips Marketing Automation Services Click Rate 100

Heinz Marketing

APRIL 27, 2022

Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. . What is Personal Branding? The way you present and promote yourself to the world along with how others perceive you all support this notion.

Personalization 95

Personalization Branding Brand Identity Peer-to-peer 95

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Profiling Personalization 105

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing? The Science Behind Personality-driven Marketing.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Litmus

OCTOBER 5, 2022

We get to work with colleges, universities, non-profits, and associations—where we get to help these teams make a difference in the world through what we do. And in the verticals where my team operates, we get to apply all of those things to help organizations who are trying to make a positive difference in the world.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Martech

OCTOBER 21, 2021

More touches, less personal. During the pandemic, in-person events and meetings went virtual, and customer interactions became much more dependent on digital communications. Personalized moments. Personal experience is the approach to scalable growth that prioritizes personal bonds through one-to-one moments,” Butler stated.

Personalization 112

Personalization Opt-out Conference Cost per Acquisition 112

ActiveDEMAND

OCTOBER 4, 2018

Are you using Personalization? Every business owner understands the importance of personalization. People are more inclined to pay attention if you address them personally whether it be their name, birthday, or gender. However, personalization can only go so far. Trace those intentions back to their behavior.

Personalization 40

Personalization Marketing Automation Services Marketing Automation Automation 40

Biznology

NOVEMBER 1, 2021

So, any meaningful personal reward is out. Look to the potential for the future, not the present. The post Forget Rewards: Why B2B Loyalty Marketing is Different appeared first on Biznology. The limit might be $25. Or zero, not even lunch. It’s not necessarily topline revenue or even bottom-line profit.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Marketing Insider Group

AUGUST 19, 2020

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Source: Infosys ). Source: Accenture ).

Account Based Marketing 262

Account Based Marketing Personalization Paid Search Agency Work Management 262

Zoominfo

JULY 3, 2020

When we are considering buying something, we can consult different websites, brands or stores in order to find the perfect match. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. We have a lot of options. So how do you narrow it down?

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

Anyword

SEPTEMBER 26, 2023

And the most powerful way to do that is to serve personalized messaging, as if the website were written just for them. Personalized messaging has evolved from a mere luxury into an absolute necessity for businesses seeking to stand out in the crowded online arena. That sounds like a lot of work (and time, and expense!).

Marketing Websites 52

Marketing Websites Personalization Landing Pages Automation 52

Conversica

APRIL 28, 2021

Conversational Artificial Intelligence (AI) is already a fixture in our personal and professional lives. From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere. Common Conversational AI Use Cases Today.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Martech

NOVEMBER 19, 2021

.” Providing customers with personal, unified experiences can help increase positive interactions. Personalized emails. Personalization is more than just getting the name right,” said Cummings. Personalizing customer emails can be a good way to bring customers into a unified experience. Personalized SMS.

Personalization 129

Personalization Paid Search Agency Work Management Conference 129

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” Wondering where to begin?

Planning 124

Planning Personalization Marketing & Strategy Multi-Touch Attribution 124

Navigate the Channel

APRIL 20, 2023

Brand personalities are a common element in better identifying, understanding, and developing established brands. Through founded Mission/Vision/Values, Positioning Statements, and Brand Guidelines, the framework is laid for the brand to present itself in a regular, consistent manner. Not everyone uses the MBTI, though.

Personalization 65

Personalization Branding Brand Identity Lead Ranking 65

SmartBug Media

FEBRUARY 17, 2023

E-commerce personalization refers to the practice of tailoring individual customers’ shopping experiences to their personal preferences and behaviors. Why is personalization important for an e-commerce business? What are some examples of personalization in e-commerce?

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Seismic

SEPTEMBER 22, 2021

It’s difficult to keep content up to date, and creating one-off assets for one person or a specific event can take time away from other high-priority projects. Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases. How to do even more with LiveDocs.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Webbiquity

AUGUST 9, 2022

The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. A carefully crafted and professionally designed presentation can make all the difference in conversion. Personalize your pitch. This is a great way to lose promising prospects.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Sprout Social

JUNE 2, 2021

It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Small and mid-sized businesses are adopting messaging for the first time in lieu of in-person interactions to show and sell their products.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Ad Building API 130

Martech

APRIL 29, 2022

“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference. This comes to life in a few different forms.

Personalization 77

Personalization SMS Advertising Funnels Digital Marketing Funnels 77

ClearVoice

JUNE 18, 2021

Your teacher probably tried drilling the imperfect tense, subject pronouns, subjunctive mood and more into your brain as you struggled to understand not only the grammar but use it in a different language. Let’s get into how the passive and active voice differs, and when you should use which. Passive voice. To be + past participle).

Activities 87

Activities Class Intent Examples 87

Lead Forensics

MARCH 7, 2024

They act as shortcuts to success, packed with valuable guidance to help you chart a course towards your personal goals. With such a wealth of knowledge available, there’s a book out there waiting to become your personal guide on your journey of self-improvement. Creativity & Personal Growth: 17.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

The Point

NOVEMBER 22, 2017

Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” If you don’t know what’s relevant to your audience, no amount of personalization will help. Personalization doesn’t have to mean creating all new content. a message deck).

Personalization 133

Personalization Lead Ranking Lead Scoring B2B 133

xiQ

OCTOBER 17, 2023

xiQ's Personality Insights has officially changed the game. It’s no secret that every individual has their own unique personality traits, preferences, and communication styles. That’s where xiQ’s personality insights come into play. Welcome to Sales in 2023! With xiQ, this becomes a reality.

Personalization 62

Personalization Barriers Trust Marketing Trigger Marketing 62

Seismic

MAY 17, 2023

Think about the best presentation or pitch you’ve ever received. Chances are, it stood out because the content was personalized for you and your organization. Content personalization isn’t unique to that isolated experience. Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

xiQ

OCTOBER 16, 2023

The Secret Sauce in B2B Sales: xiQ's Personality-Driven Buyer Groups Explained In the ever-evolving landscape of B2B sales and marketing, staying ahead of the curve is not just an advantage; it’s a necessity. Enter xiQ, a platform that has revolutionized the way we approach B2B relationships by introducing personality-driven strategies.

B2B Sales 62

B2B Sales Personalization B2B Validation 62