Remove differences

ViewPoint

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Is It Really B2B, Or Something Different All Together?

ViewPoint

And that person has a name, a face and probably a LinkedIn account. Social media is a different marketing channel than all those that came before it. But only in that it allows for a much more personal connection between people and those they wish to communicate with. Person-to-person. There's no such thing as B2B.

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Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

You may have seen this tool before, but you may have to use it in a way that is different from how it was intended. To complement inbound marketing efforts, and to forge important personal connections and human relationships, there’s nothing better for business than a real conversation.

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Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

ViewPoint

I have been trying to get to that person for two years. We dial at different times of the day (which is why we might dial twice or more in one day, but zero out and only leave one voicemail on any given day) and our voicemails and emails are educational in nature and build on one another. How did you do it?”

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Why Buyers Buy

ViewPoint

Some people have a hard time understanding the difference between fear of loss and perceived risk. There are benefits that are reasons people buy things for their company that are driven by company goals; and there are benefits that are reasons why people buy things for their company that are driven by personal goals. Save lives.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

ViewPoint

The sender is taking a scattershot approach, blasting this un-personalized message to large quantities of so-called prospects, qualified or not. I can’t tell you the number of times we’ve been pushed down to a junior level person, putting the program at risk. The reasons for this outcome differ. Neither option ever works out.

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B2B Lead Gen: Can you do it cheaper and better inside?

ViewPoint

Even with the growing number of digital routes, outbound phone calling, or teleprospecting, remains a powerful method to engage personally with your prospects. You may have considered the following challenges when evaluating the choice to improve results by outsourcing your teleprospecting lead generation: Our business is different.

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How to Leave Voicemails that Generate Results

ViewPoint

A wise person once asked: How many return calls do you get when you don’t leave a voicemail? Each in the series should be related, but different. Multi-touch, multi-media and multi-cycle processes multiply results. Done right, you can expect that 20 – 40% of the leads you generate to be the result of a call back or email reply.