The Effective Marketer

APRIL 16, 2012

Is hard to target viewers based on their personality, but different types of personalities (extroverted vs. introverted) are a key ingredient in ensuring the video will get shared. Target viewers who will share the ad: sounds obvious but is more difficult than you imagine.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically).

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? Following Drucker’s advice, you should first identify what type of meeting is needed, since different meetings require different kinds of preparation. The way you will run this meeting will undoubtedly differ from the two types of meetings described above.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

AUGUST 10, 2014

A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Marketing is probably an area that changes more frequently based on the stage the company is in than any other, at least from what I have seen.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

NOVEMBER 28, 2011

Or, the person just doesn’t know what exactly to write about and decides to mask the lack of subject matter knowledge. How are you different? I think that in larger organizations it probably starts with someone trying to sound smarter than the rest, showing off his or her extensive vocabulary of arcane terms.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

JUNE 1, 2011

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

APRIL 3, 2012

Holiday Card: Whether you do a physical or virtual card, email, video, etc during the holidays and send out to customers, you should take this opportunity to give them something different and that will increase their trust in you and your company. Bonus points if it entices customers to share with others.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

FEBRUARY 7, 2011

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. According to the survey webcasts have a $22.60 cost per registrant for those with an average of 441 registrants and $39 per participant if the average is 256 participants.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 13, 2011

tells in his book a personal account of how a viral marketing campaign went wrong. Back in ’04 when you wanted to screen someone prior to offering an speaking engagement, you would ask for a “speaker kit”, which consisted of a resume, pictures, and tape reel showing snippets of that person actually giving a talk. Start Engaging.”

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

APRIL 26, 2012

However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network. Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!).

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

AUGUST 16, 2011

There are three different perspectives to consider: Content that is a hot topic. How do you get to send content to a person who is at the right moment to receive it? But, even simple great content can’t win you over unless it is timely. If you don’t need it, you won’t look at it. It’s that simple. What is Timely Content?

Urgency Marketing 100

Urgency Marketing Content Marketing Automation Services Automation 100

The Effective Marketer

MARCH 12, 2009

As you click each role, you will see different options below being checked off. if those represent different preparations, time, or energy level required. Personal : going to the doctor, picking my son up from daycare and other chores that are not work related Be smart at scheduling meetings and use your calendar to your advantage.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 15, 2009

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. Why do I care? The simple fact that it worked for him doesn’t prove that it will work for everyone. are the proof.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. Go to “view”, select “current view” and then select “define views”.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 25, 2009

First: create categories A light bulb went on in my head when I read Getting Things Done and he talked about creating a tickler folder and different categories for stuff. Common sense, obviously, but it just helped me see my workload in a different way. And usually I forget one or two items. but you have prioritized them.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

MARCH 9, 2010

After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Is always good to see what’s out there to give you some ideas.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

APRIL 10, 2012

Personalization (i.e. Don’t just restate the email text, add more compelling reasons for the person to proceed with what you want them to do (i.e. What happens after the person fills out your form? How will you score different interactions between all components? Day of week. HTML vs. Text. Dear John…”). The Landing Page.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

JULY 28, 2015

Just listen to a few sales calls and you will listen to a variety of messages from different sales reps. Tell someone in sales how to pitch the product and it almost guarantees they will do a different way. According to the research presented, most sales reps have trouble selling the value of their solutions. I know this first hand.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

FEBRUARY 7, 2012

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. See Lior’s bio at the end of the article.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

JUNE 26, 2012

Having a better sense of where a person is coming from, and having some idea of the method behind his apparent madness makes for constructive dialog. Sales and marketing are completely different disciplines with completely different mindsets. Cross-training also alleviates political infighting and internal communication issues.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

NOVEMBER 19, 2013

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

AUGUST 18, 2011

As mentioned in the previous post about timely content, Marketing Automation is a great way to get the right content out to the right person, but you still have to think through all the stages and understand the different needs. It goes back to understanding your market. Principles of Great Content.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100