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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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Lead Generation Strategy: Driving Leads Through Personality-Based Marketing

Launch Marketing

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Understanding the diverse spectrum of personalities is essential.

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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Personalizing messages to your priority accounts. Ready to impress your boss with killer results? Leveraging intent data.

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Segmentation Secrets: Crafting Personalized Email Content for Different Segments in Manufacturing

Benchmark Email

In the realm of manufacturing, where the audience ranges from suppliers to end-users, the power of personalization cannot be overstated. Let’s delve into the secrets of segmentation and how to… The post Segmentation Secrets: Crafting Personalized Email Content for Different Segments in Manufacturing appeared first on Benchmark Email.

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Getting Personal Part 3: Personalized Recruiting

Zoominfo

It seems weird that the recruiting and hiring processes can often feel so impersonal, especially when it involves highly personal, highly human decision making. So how do we make recruitment personal again? What Is Personalized Recruiting? What Are The Benefits Of Personalized Recruitment? We promise, it’s worth it.

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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. These 16 plays are aligned to different stages of the sales funnel. Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

How to accommodate GDPR’s consent requirements, and the differences between GDPR and CASL. Simple steps every company can take to protect what GDPR considers “personal data”. Options for letting Web visitors opt out of cookie tracking. What companies asking from their vendors as a result of GDPR.