differences Personalization Related Topics 
LeadSloth
OCTOBER 18, 2010
The companies that are successful with Marketing Automation take a different approach. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization.
LeadSloth
MARCH 8, 2010
But it’s always Marketing who decides which alerts will be sent (and when), not the sales person. Once you have the Chatter infrastructure in place, a Marketing Automation system could pass lots of different alerts on to Chatter. With Chatter, sales people can subscribe to activity updates of specific leads, or groups of leads.
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LeadSloth
OCTOBER 26, 2010
Optimize Lead Nurturing Through Personalized and Relevant Communications. While nurturing, test different facets of your email communication – which subject line attracted the most interest per segmented list? Which content provided the desired lead interaction for which segmented list during which stage of nurturing?
LeadSloth
MAY 5, 2010
It plays out in a slightly different way for each of them. This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ).
LeadSloth
SEPTEMBER 24, 2009
SAGE Publications, one of the presenters at the conference, has many business units with different marketing needs. In each stage the follow-up may be different. National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns.
LeadSloth
NOVEMBER 16, 2010
You need to tailor your drip campaigns to different audiences. One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. At one company, product managers for the different product lines could request email campaigns. Database Segmentation.
LeadSloth
MARCH 16, 2009
After that, the (previously anonymous) website sessions are linked to a specific person. The form builder works different from some higher-end systems that actually host the entire landing page for you. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible.
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