Lattice

DECEMBER 1, 2015

There is so much spam out there that even the best email can get lost in the mix, so I love seeing new campaigns that take advantage of other tools in the martech stack like social amplification solutions, video targeting or a personalized website. so that you can take advantage of integrations between all technologies in your stack.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

AUGUST 9, 2016

The goal with ABE is to create hyper-personalized messages, which will stimulate interest by highlighting your fresh ideas and possible solutions. Look into how you can personalize or customize events, direct mail, online advertising and web sites for your prospects and customers. Focus on the following: Quality of Accounts.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

MARCH 22, 2016

Real-time web personalization. Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. The diagram below provides specific examples of the different types of data predictive solutions make available to you.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Real-time web personalization. Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. The diagram below provides specific examples of the different types of data predictive solutions make available to you.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. Figure 1: Create models for different target markets. B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. in minutes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

DECEMBER 9, 2015

I personally watched Lassie when I was 6, and was inspired to begin a yearlong campaign to convince my parents that we needed to get a dog. For example, you can tell someone that you’ve got two different probabilities that a catastrophe will happen: 1 in 100 vs. 1 in 100,000. That’s a huge difference! So what is my point?

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. As a result, marketing and sales teams can create hyper-personalized segments based on technographic data (e.g. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. industry, revenue, employee band).

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100