Industrial Marketing Today

AUGUST 1, 2012

Yes, there is a big difference between strategy and tactics. If you don’t have the time for the nitty-gritty details, then delegate it to someone who you trust and give that person the authority to act on your behalf. Google strategy vs. tactics and you’ll get 4,030,000 hits so there is no sense in me repeating all that here.

Tactics 60

Tactics Planning Paid Search Agency High Quality Lead 60

Industrial Marketing Today

MARCH 23, 2012

If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

MARCH 16, 2012

Here are the steps I go through to change their minds and have worked well for me: Step 1: Give them an overview of what inbound marketing is all about and how it differs from traditional outbound marketing. I have to make a strong business case before I can even get their attention.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

Industrial Marketing Today

JULY 25, 2011

They have created an online color selector application that helps their site visitors see in real-time how their metal building will look by being able to select different roof, wall and trim colors. This manufacturer offers an extension of a familiar personal online experience to improve and increase visitor engagement.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

Industrial Marketing Today

AUGUST 16, 2011

Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing.

Social Media 60

Social Media Effectiveness Media Work Management 60

Industrial Marketing Today

JANUARY 21, 2011

Pulling data from 25 different switching power supply architectures and 21,000 components, allows engineers to cull through billions of power supply design alternatives in a matter of seconds. After doing all the heavy lifting, engineers can personalize their online content by saving designs, tracking samples and orders (see bottom circle).

Sample 60

Sample Content Sales Qualified Leads Sales Cycle 60

Industrial Marketing Today

OCTOBER 1, 2011

I can’t help but think that the person at the other end is silently telling me, “Show Me the Money!” They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. just like in the movie Jerry Maguire.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. The theme is probably still appropriate, but consider how you might also use it in different ways.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

OCTOBER 21, 2010

She wrote, “Part of the problem is often that marketing and sales view the idea of “leads&# differently. Marketing automation is good at supporting a self-service model that B2B buyers are accustomed to from their personal online experiences. Quality is in the eye of the beholder, if you will.”.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Add a new twist to this old workhorse by telling your story in different ways. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

AUGUST 24, 2009

You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research. REVEAL Adding a personal experience helps to humanize your content. Google is not the only source of content ideas. Then I expand the bullet points into complete paragraphs.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Rohit may be the first person to have coined the term “content curator.” Now I’m in an entirely different industry, one which is heavily manufacturing and supply chain oriented and I’ve been struggling to find a way to connect with visitors to our website. Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. You can offer choices of different formats (PDF, Podcast, PowerPoint presentation, video etc.). You are excited until you see two key site statistics that burst your bubble. They are: 1.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

DECEMBER 15, 2011

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. ( Then have that person edit the content into compelling blog posts. That’s not the only good news for blogs.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60