Customer Experience Matrix

SEPTEMBER 16, 2017

But for me personally, it’s been endlessly intriguing to trace the paths that vendors have followed to become CDPs and learn where they plan to go next. In their case, the most obvious impact is on the scope of the system, which includes sophisticated Web page personalization – something very rare in the CDP world at large.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

DECEMBER 14, 2016

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. This puts a line of code on client Web sites to gather click stream data, manage first party cookies, and deliver personalized messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

NOVEMBER 21, 2014

This means that solution statements sound pretty much alike, even when the actual products are different. The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. customer profiles.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

JULY 3, 2017

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. Since just a handful of people will see the slides in person, I figured I’d share them here as well.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

Customer Experience Matrix

FEBRUARY 3, 2010

But they differ in plenty of other ways that make it hard for specialists in one to adapt smoothly to the other. Here's a detailed look at the differences. post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

NOVEMBER 3, 2018

The fundamental reason is that CDPs are not simple: the industry has rapidly evolved numerous subspecies of CDPs that are as different from each other as the different kinds of dinosaurs. Back to our Data CDP, which obviously leaves the additional gaps of analytics and personalization. Why wouldn’t a CDP fill those as well?

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

DECEMBER 13, 2020

The various “universal ID” efforts being pursued by the ad industry will enable the different flow pots to cross-pollinate, creating larger audiences that I’ll call walled flower beds unless someone stops me. That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

JANUARY 3, 2021

Whatever their complaints before the pandemic, almost everyone who formerly traveled for business or attended business events is now eager to return to seeing people and places in person. It’s the difference between building a flight simulator game and an actual aircraft.

Work Management 248

Work Management Marketing Management Software Paid Search Agency 248

Customer Experience Matrix

FEBRUARY 13, 2020

Similarly, Experience Platform contains a Real Time Customer Profile, which is different from the Real Time CDP, one of the services that consumes data from Experience Platform. I personally don’t much care how anyone defines “activation” so long as they’re clear about what they mean when they use it.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

MAY 11, 2019

All they did know was that people sometimes woke up in a world slightly different from the one they’d fallen asleep in. Soon a car pulled up – this one with both a driver and passenger – and out hopped Emily, a cheerful young woman who quickly began explaining what was different. Jamie was in a different room. No one knew why.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

APRIL 27, 2020

The core dynamic is that one new data source may support new multiple use cases, while different combinations of sources support different use cases. This means you could calculate the impact of different sequences to compare their value. I'm kind of impressed.” Ouch, but he had a point.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

JANUARY 27, 2021

These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). Still a suite, but a different kind. But it's not just that the buyers want to add a CDP their collection.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

DECEMBER 16, 2018

At the same time, other people – often marketers who had found through personal experience that unified customer data was rarely available – started by build database-only CDPs, based on the same insight that the value was in the database. So, it always struck me as odd that they were adopting CDP at such different rates.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

AUGUST 27, 2020

Identity resolution is on the border because responding to data subject requests (see next section) requires assembling all data belonging to the same person. Some privacy systems include identity resolution to make this possible, but others rely on external systems to provide a personal ID to use as a link. Data subject interactions.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

MARCH 3, 2019

It illustrates the difference between MDM and CDP. Some enterprise software vendors still argue it’s enough to connect personal identifiers in different source systems and then to pull data from those systems as needed. This is one of those questions we still get fairly often. The resulting definitions are thus incompatible.

Enterprise Management 205

Enterprise Management Work Management Marketing Management Buy 205

Customer Experience Matrix

JUNE 18, 2017

Instead of a conventional “social network effect” where the value of a network grows with the number of users, this is a “personal network effect” where the value of a vendor relationship grows with the number of services the vendor provides to the same individual. Everybody wins, although the networks win more. - The AIs Have It.

Amazon 212

Amazon Paid Content Buy Marketing AI 212

Customer Experience Matrix

JANUARY 24, 2018

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. These are presented since there’s still some confusion about how CDPs differ from other types of systems. The system can access all detailed data associated with each person. Persistent data.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

JUNE 20, 2018

The offering includes ten different attribution models and lets users drill into results by customer segments, campaigns, and keywords. June 20, 2018 RichRelevance Launches Next-Generation AI-Based Experience Personalization Personalization vendor RichRelevance has launched its next generation of AI-based personalization tools.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

MARCH 14, 2017

The main ways that JOEs differ include: Channel scope. Customer data from different sources is stitched together using deterministic matching only (that is, CrossEngage will only connect different identifiers to the same person if an external source provides the relationship). Journey framework.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

SEPTEMBER 24, 2018

In practice, different systems have different definitions that suit their particular needs. Within a single company, the solution involves detailed, technical discussions among the managers of different systems. Reconciling these is the main challenge in any data integration project.

Enterprise Management 295

Enterprise Management Work Management Marketing Management Marketing Automation Services 295

Customer Experience Matrix

FEBRUARY 16, 2017

It’s probably that most of their clients are mid-sized ecommerce companies, and the systems I’ve recently seen for ecommerce marketers have focused on personalized messaging and optimization. Because Zaius is unifying data from multiple sources, its analyses can span events that happened in different systems.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

FEBRUARY 24, 2017

But each survey asks different questions and gets slightly different answers. So many, in fact, that I've found a half-dozen surveys in the past two months touched on the topic. You can see the questions and their answers at the bottom of this post.

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

Customer Experience Matrix

DECEMBER 19, 2016

Let’s call it “personal reality”. Again, this isn’t so different from today’s world, so it may not raise any new questions (although it does make the old questions more urgent). Today’s world also hints at the likely resolution: people living in different realities will be physically segregated. Those are easy to imagine.

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120

Customer Experience Matrix

OCTOBER 7, 2017

It’s true that the segments will keep getting smaller, the content within each segment more personalized, and more tests will yield faster learning. In essence, each customer has a personal robot following her around, figuring out what’s best for her alone, and then calling on the other robots to make it happen.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

JUNE 11, 2019

Even though the acquired products were fairly similar, each of these deals had a different motivation. By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something. I think not. driven expert platform”.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Customer Experience Matrix

OCTOBER 14, 2019

But it’s now clear that they will, as European regulators show they will interpret the rules to require meaningful consent to data sharing , will treat cookies as personal identifiers , and will assess significant fines for data breaches. If that’s all that happens, it’s no different from any other extract.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

FEBRUARY 25, 2016

The purpose of the framework is to help marketers understand the differences between ABM vendors. Users can export account lists for retargeting, connect via API with the company Web site to personalize messages shown to visitors from target firms, or send lists to CRM. These parameters can drive personalized Web site messages.

Account Based Marketing 120

Account Based Marketing Marketing Report Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 3, 2017

It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts. Attribution reports show the timing of different types of contacts relative to the date of the final sale, aggregated across multiple accounts.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

OCTOBER 29, 2017

Its architecture spans what I usually call the data, decision, and delivery layers, although Flytxt uses different language. The offer and message can be further personalized based on customer data. The product itself is equally sprawling. The system has advanced capabilities throughout.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

NOVEMBER 22, 2017

belong to the same person. This applies rules to decide when two similar-looking records really refer to the same person. It might sometimes be applied to other types of data, such as different forms of an email address (e.g. It seems like an odd question. draab@raabassociates.com and draab@raabassociatesinc.com).

Marketing Management 149

Marketing Management Vendors Mobile Marketing Advertising Channels 149

Customer Experience Matrix

JUNE 2, 2018

Direct sale of personal data. At least half the discussions of blockchain in marketing propose some form of paying people for their personal data. The most commonly proposed exception is direct sale of personal data, but I don’t think that will happen. Personally, I didn’t see much of a change. How’d it go?

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

AUGUST 24, 2016

That’s not because there are so few systems that do this: to the contrary, nearly any email, marketing automation, or Web personalization tool would fit the definition. ability to coordinate messages received by different individuals within an account ability to recognize individuals, accounts, locations, etc.

Marketing Automation Services 120

Marketing Automation Services Vendors Account Based Marketing ABM 120

Customer Experience Matrix

APRIL 6, 2016

There aren’t many details available: in the announcement , MetaMind founder Richard Socher said Salesforce will use its technology to "automate and personalize customer support, marketing automation, and many other business processes." This vision of pervasive AI is how I personally expect the industry to develop.

Marketing Automation Services 120

Marketing Automation Services Vendors Purchase Trends 120

Customer Experience Matrix

APRIL 13, 2018

I picked up a book on trust the other day (haven’t gotten past the introduction, so can’t say yet whether I’d recommend it) that seems to argue the problem of trust is different today because trust was traditionally based on central authority but authority itself has largely collapsed. That’s very different attitude from the U.S.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Customer Experience Matrix

MARCH 23, 2016

These products differ from the earlier generation of journey managers in being tied to live customer data and execution systems, rather than simply drawing a map. That’s different from capturing behaviors with interactive content, as described above, although the same system could do both: in fact, I'd put LookBook HQ in both categories.

Marketing Management 120

Marketing Management Conference Advertising Agencies Vendors 120

Customer Experience Matrix

MAY 8, 2018

firms are planning to apply GDPR standards worldwide, if only because that’s so much easier than applying different rules to EU vs non-EU persons. But it’s always dangerous to assume trends will continue indefinitely and it’s surely worth remembering that every bubble is accompanied by claims that “this time is different”.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Customer Experience Matrix

APRIL 13, 2016

UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. The system will automatically replicate the structure of imported data, maintaining relationships between different data elements.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120