B2B Memes

NOVEMBER 11, 2011

Leaving out a comma or semicolon can mean a difference between clarity and obscurity; leaving out a quotation mark can mean the difference between an original insight and blatant theft. Do You Need a Personal Ethics Statement? I admit that I’m nitpicking, and agree that Romenesko was absolutely not stealing.

Ethics 100

Ethics Transparency Rules Positioning 100

B2B Memes

NOVEMBER 15, 2011

But as a new study suggests, the story is different on Twitter. The Perils of Corporate-Personal Twitter Names. .” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves.

Twitter 100

Twitter Transparency Promotion Studies 100

B2B Memes

DECEMBER 15, 2011

It might use some techniques that journalists use, but the goals of brand journalists and real journalists are different. If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

MAY 11, 2011

The words are different, the examples are new, but the case you’re making is more or less the same. But what if the person who made the point was you ? One, the fox, gets his brilliance from the many different ideas he throws out for consideration. In a flash you remember: you’ve already covered this topic.

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

JANUARY 31, 2012

I’d be the first person to suggest that if you have the slightest interest in self-publishing, you should do it. To supply all these channels and formats, I ended up using three different word processors (I’ll explain why in another post), making sure I kept my three versions all in sync as I continued to make changes to the text.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

JANUARY 10, 2011

As he points out, though, many marketers, at least for now, “see this differently.” In a market with only three or four voices, only a crazy person would spend the money to become great.” It’s no wonder, he says, that they also think social media is one of their least effective marketing tools. Fortunately, every yin has its yang.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

SEPTEMBER 9, 2010

Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. Will that person typically create content as well, or just curate and commission it? This is the classic “I wouldn’t start from here&# problem.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

NOVEMBER 29, 2011

Our goals were fundamentally different. Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative. He sees his subjects with a wonderfully journalistic eye.

Content 100

Content PR Social Media Ethics 100

B2B Memes

APRIL 10, 2012

Comments, he says, are a dinner party, and “if I’ve invited you to have a seat at my table, at least have the courtesy to not call me an idiot for serving you food slightly different than you preferred.”. First, they are all personal. They attract like personalities that come to enhance the discussion, not to degrade it.

Blogger 100

Blogger Bundling Communities Traffic 100

B2B Memes

NOVEMBER 30, 2011

Now and then, try something completely different. Get personal. Your blog is a different context and audience than whatever you originally wrote for. I’ve said it before and I’ll say it again: Most of us are driven by a few idées fixes. Repetition is a way of developing those ideas. Accept your imperfections.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

OCTOBER 21, 2011

Are the differences between B2B and consumer media even relevant any longer? It hasn’t so much erased the differences as smudged them. The functional, practical differences between them will always exist. But I suspect that the cultural and emotional differences are disappearing. Now it seems merely quaint.

B to B 100

B to B Media B2B Ethics 100