Avitage

MAY 11, 2018

In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. ” I will offer a prescription for what to do, based on adopting a different content design point, and how to do that. Does this really matter?

Design 120

Design Account Based Marketing Content ABM 120

Avitage

MAY 11, 2018

In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. ” I will offer a prescription for what to do, based on adopting a different content focal point, and how to do that. Does this really matter?

Account Based Marketing 120

Account Based Marketing Content ABM B2B Sales 120

Avitage

MAY 1, 2016

So why not create content based on personality profiles? I could read their personality and peculiarities. DISC is one of many personality assessment models. I use this checklist to listen for personality indicators. It’s important to be clear about the differences […]. My manager introduced me to DISC.

Profiling 120

Profiling Relevance Personalization Content 120

Avitage

AUGUST 8, 2017

” “Targeting and personalizing experiences requires content—lots of it, in many different forms, for many different audiences, engaging across many different channels. Managing this madness becomes an exercise in combinatorial complexity that requires a more rigorous approach to your content strategy.”

Content 120

Content Gartner Acquisitions Custom Publishing 120

Avitage

MARCH 26, 2014

The Four Cs of Content Marketing I’ve written about content as more, and different than, format. Not all conversations are conducted live and in person. Even in person conversations can benefit from “visual support” such as whiteboard, slide graphics or napkin drawing.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

OCTOBER 30, 2013

This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way. Undocumented knowledge.

Content 120

Content Vendors Webinar Metrics Optimization 120

Avitage

OCTOBER 30, 2013

This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way. Undocumented knowledge.

Content 120

Content Vendors Webinar Metrics Optimization 120