Remove differences
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Show me your footer, I show you mine

Kevin Indig

For example, in 2016, Google registered the patent for User-Sensitive PageRank , which factors user behavior and trust into link weights. Many SEOs are scared to raise the number of links on every page, but when keeping PageRank and CheiRank somewhat in balance, it’s no problem. At G2, we optimized the footer.

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The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Moz

I wanted to cover a little bit of the difference between URL structure and information architecture, because I see these two concepts unfortunately mixed up a little bit too often when people are talking about advice that they want to give. There are pros and cons of different ways of doing this stuff, and there's a ton of advice.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

What percentage of PageRank is lost with a 301 redirect? This video debunks the notion that using a 301 redirect will eliminate the majority of PageRank to a webpage – Matt Cutts explains that only around 10-15% of link juice is lost. What does Google think about advertorials, native advertising, and editorial content?

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Are Pages From Social Media Sites Ranked Differently? Are Links in Footers Treated Differently Than Paragraph Links?v. Does PageRank Flow Through Image Links? The key difference is that the former is intended to manipulate search engine ranking performance. Are Pages From Social Media Sites Ranked Differently?

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14 Local SEO Strategies & Tips

seo.co

Creating a great local SEO strategy is about more than keywords but understanding this difference allows you to do accurate keyword research, which is part of the whole marketing concept behind being local. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. Why’s that?

SEO 98
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An Introduction to Black Hat SEO

Hubspot

Cloaking involves showing one piece of content to users and a different piece of content to search engines. Tailoring your content to different groups of users is acceptable. A redirect involves sending someone to a different URL than the one they initially clicked. Sneaky Redirects. Abusing Structured Data/Rich Snippets.

SEO 74
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Ultimate Guide and Review of Ahrefs for 2023

seo.co

Ahrefs also offers an extensive backlink database of over one billion links with the ability to filter by domain type (do follow/no follow), anchor text distribution, rank value, PageRank value, etc. This is helpful because it provides information on the popularity of your keywords with different audiences.