The Effective Marketer

JULY 13, 2011

tells in his book a personal account of how a viral marketing campaign went wrong. With a quick redesign, he increased conversion from 8% to 24% and started amassing 4,000 new emails per day that he would later use for his newsletter. Tweak your landing page, and test different versions. Start Engaging.” Successful Failure?

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

NOVEMBER 19, 2013

Category: Email Newsletter. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). The email newsletter is created and sent every six weeks, and each newsletter has original feature articles translated into nine languages. Runner-Up : Cartus Corp – Cartus on the Ground video series.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Category: Email Newsletter. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). The email newsletter is created and sent every six weeks, and each newsletter has original feature articles translated into nine languages. Runner-Up : Cartus Corp – Cartus on the Ground video series.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

FEBRUARY 7, 2012

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. See Lior’s bio at the end of the article. Hold a Contest.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100