SmartBug Media

MARCH 17, 2021

If you work hard to make a transaction from a new customer, why wouldn’t you work just as hard to keep them around? Now that you’re aware of the core stages of the Marketo Customer lifecycle model. Understanding Revenue Cycle Models in Marketo. What Is a Customer Lifecycle? What Is Customer Lifecycle Management?

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Marketo Work Management Marketing Management Ad Building 98

SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If When testing variables, we are asking two questions: First, “Did this change make any difference?” Understanding A/B Tests in Marketo. The Marketo Email Program is ideal for batch emails.

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Marketo Conversion Rate Landing Pages Sample 95

SmartBug Media

MARCH 13, 2020

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Account Team Member: Member of a group of stakeholders that work together on specific accounts.

Account Based Marketing 90

Account Based Marketing Marketo Ideal Customer Profiles Lead Ranking 90

SmartBug Media

APRIL 6, 2020

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. Do you need a knife?

Marketo 66

Marketo Top of Funnel Landing Pages Multi-Channel 66

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Here are a few questions to work through with your team: What are our goals? Here are a few questions to work through with your team: What are our goals?

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Marketo De-duplication Marketing Automation Services Landing Pages 66

SmartBug Media

MAY 21, 2020

One of the most overlooked functions in Marketo is the ability to segment lists. Rather than sending email blasts about a sale in Denver to prospects all over the country, you can use segmentation within Marketo to target based on geolocation. Marketo segmentation is crucial for creating personalized emails, web content, and more.

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Marketo Segmentation Blast Campaigns Rules 66

Optinmonster

OCTOBER 30, 2020

Are you looking for a quick and easy way to create a custom Marketo popup that converts? By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup. A Marketo popup is a lead capture form that sits on top of your website content.

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Marketo Marketing Automation Services Display Trigger Marketing 81

SmartBug Media

MARCH 10, 2021

Gathering lead lifecycle data in Marketo can be done a few different ways. Here are a few different features and reports you should explore. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). The Revenue Cycle Model.

Lead Ranking 77

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Unfortunately, I wasn’t able to gather enough technical detail to understand how they work.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. But what are the differences between the reports? Marketo Data. Marketo vs. Salesforce Data. Company Web Activity Report.

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Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. The platform just works better for them and offers benefits that HubSpot can’t. Marketo Might Be. Why Switch?

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Marketo Hubspot Marketing Automation Services Advertising Agencies 59

SmartBug Media

APRIL 28, 2020

In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. Marketo’s wait steps can be incredibly helpful, but they require a little forethought to get right. If you know exactly when something else will happen and how long it will take, a wait step can work.

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Marketo Efficiency Tips Trigger Marketing 66

Customer Experience Matrix

APRIL 2, 2013

Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. SaaS economics aren’t supposed to work that way. Perhaps stock investors will look only at Marketo’s growth rate. It’s a major accomplishment.

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Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 11, 2011

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. That’s all fine and should work.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Engagement Map is a game changer for Marketo users: Visuals are worth a thousand words when you’re trying to explain campaign details. Why we care.

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Marketo API Display Verticals 93

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

SnapApp

MAY 16, 2018

While marketing automation is the glue behind successful marketing and sales organizations, the Marketing Ops person, responsible for keeping the engine running, is often working in an MA silo all day. You have 6 separate emails coming up that you need to send out to different segments of your database within the next 3 days.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SnapApp

MAY 16, 2018

While marketing automation is the glue behind successful marketing and sales organizations, the Marketing Ops person, responsible for keeping the engine running, is often working in an MA silo all day. You have 6 separate emails coming up that you need to send out to different segments of your database within the next 3 days.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness.

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Landing Pages Industry CMS Marketing Automation Services Marketo 147

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

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Marketing Analytics Tools Analytics Google Work Management 342

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . We gave away 300 Mimosas in about 90 minutes at Marketo. Sometimes they hit (Hillary Clinton at Marketo 2015), but often they don’t. This year was no different.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Top Rank Marketing

FEBRUARY 1, 2017

We’re all in our respective lanes, each with different audiences to reach. We all have our own unique set of strategies, and our own budget limitations to work with. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Check out the full 2017 Marketing Benchmark Report from Marketo.

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Advertising Benchmark Marketo Account Based Marketing Organization 52

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

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Marketo Work Management Marketing Automation Services Eloqua 120

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). B2B buying today is much different than it was 15 years ago.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 21, 2020

This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. That’s a lot of work for a marketing team of three, but we managed it with speed and confidence with Marketo Engage. Tip 4: Use Net Promoter Scores when working in high volume.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. However, as Joe Reitz from Amazon Web Services mentioned in his session, this only works when both teams agree on what an ideal prospect looks like.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Televerde

SEPTEMBER 25, 2018

As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine. I’ve had the pleasure of working with Peter Bell , Marketo’s head of marketing for EMEA, to develop the presentation.

Case Study 40

Case Study Case Studies Marketo Studies 40

ViewPoint

OCTOBER 24, 2017

Note this quote from Marketo. These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. You may have seen this tool before, but you may have to use it in a way that is different from how it was intended. Inbound, Outbound?

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Cold Calling B2B Marketing PointClear B2B 470

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Engagio

SEPTEMBER 29, 2023

Ultimately, as you’ll see, I think a hybrid approach works best. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. Prospects in an early stage such as Awareness or Engagement are nurtured through our Marketo marketing automation platform.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Martech

SEPTEMBER 20, 2023

They are also a centralized place where different teams work together to forge cross-functional alignment. Style guides and teams working together to build a consistent brand voice will be even more crucial in this context. Here are three areas where this is happening. Register for The MarTech Conference here. Get MarTech!

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation Marketing AI 118

Adobe Experience Cloud Blog

AUGUST 17, 2016

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. Just like having the running shoes makes an Olympic runner more effective, the right solution can enable sales and marketing to work together seamlessly and perform better. But not all platforms do this.

Marketo 48

Marketo Marketing Automation Services Enterprise Management CRM 48

Engagio

MAY 31, 2023

Having spent years working with various companies, I have come to realize that merely completing campaigns and producing collateral won’t cut it anymore. The “Wow” Factor Fortunately, the answer is to work smarter, not harder. Spending just a few extra minutes thinking creatively can make a significant difference.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

The Point

JUNE 25, 2019

Depending on the marketing automation platform (MAP) you use, this might be captured in different ways (for example: Pardot campaigns, Marketo acquisition programs). How is your lead management process working? A good starting point is a mini data audit, focused on the following questions: * Are you capturing lead sources?

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Marketing Attribution Work Management Marketing Management Marketing Automation Services 242