Customer Experience Matrix

APRIL 17, 2015

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. This was a common limitation among early B2B marketing automation products but many have removed it over the years.

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Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Adobe Experience Cloud Blog

AUGUST 24, 2017

With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise. Here are three reasons Marketo and Google Cloud together will transform business for marketers: 1. Why is this critical? The AdTech/MarTech Walls Will Come Down.

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Adobe Experience Cloud Blog

APRIL 27, 2020

Kindness is key to making it through this difficult period and understanding that other people’s reactions may be different to yours is important too. Keep productive. Keeping productive at home is one of the biggest challenges. It’s a self-selling product. Set aside workspace. Internet speeds to improve.

Work Management 163

Work Management Product Phishing Skype 163

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

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Eloqua Marketo Marketing Automation Services Marketing Management 120

SmartBug Media

MARCH 18, 2019

Because video is becoming such an integral part of digital marketing, we want to dive into the differences and benefits of video hosting platforms to help you decide which might be best for your business. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Vimeo PRO: $17/month.

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Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. We also know that boosting productivity during the workday is easier said than done. We also know that boosting productivity during the workday is easier said than done. Meet goals.

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Product Allocation Trigger Marketing Rules 168

Adobe Experience Cloud Blog

APRIL 25, 2019

Working in a collaborative environment opens the doors to creating a product that offers real value in a fast and efficient manner and maintains a strong team. Essentially, this practice can significantly enhance the group as a whole and will enable them to create highly successful products. Increases productivity.

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Peer-to-peer Product Ad Building Lead Ranking 134

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

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Marketo Impressions Forrester Eloqua 100

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

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Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 release of his flagship product, scheduled for March 3. Marketo’s approach is to trigger campaigns based on specified events or list criteria.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. This isn’t at all to say that the products are equivalent.

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Eloqua Act-On Marketing Automation Services Marketo 120

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. What makes it different and better though, is that Matomo is more accurate; more respectful of visitor privacy (fully GDPR and CCPA compliant); faster loading; and actually offers support.

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Marketing Analytics Tools Analytics Google Work Management 342

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. but there’s an online demo that seems to cover pretty much the whole product.

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Marketo Work Management Marketing Automation Services Eloqua 120

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . And then they stuck around to see a product demo which is easily done when you are delivering software, not complex technology enabled services. This year was no different.

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Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Adobe Experience Cloud Blog

MARCH 25, 2014

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Read the full press release on Marketo’s Japanese expansion here. Product and Industry'

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Marketo Emarketing Thought Leadership Marketing Management 48

TrustRadius Marketing

APRIL 1, 2021

And the top reason buyers visit TrustRadius is to compare products ! You can use TrustRadius to easily compare software products. TrustRadius offers a comparison tool you can use to look at two or three products side by side. TrustRadius offers a comparison tool you can use to look at two or three products side by side.

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Software Product Comparison Click Rate 59

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). B2B buying today is much different than it was 15 years ago.

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Marketo Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Product marketing teams can report to product (as it does at Samsung) while others sit in marketing (like it does at Apple).

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Product Enterprise Management Work Management Ideal Customer Profiles 133

Webbiquity

NOVEMBER 10, 2020

And those professionals rely on different sources for decision making than their more senior colleagues. The 63-page study provides a wealth of insights for B2B marketers and product managers. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources.

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Enterprise Management Sales Management Work Management Marketing Management 299

Martech

SEPTEMBER 20, 2023

They are also a centralized place where different teams work together to forge cross-functional alignment. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. Here are three areas where this is happening.

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Marketing Automation Services Marketing Automation Automation Marketing AI 120

Marketing Insider Group

DECEMBER 28, 2020

Each platform is different and has various modules. Depending on the recipient’s behavior (downloading an asset, opening an email, clicking on an email), they take different routes. But how do you keep content production moving and executable at scale? Consistency in content production and other areas will improve.

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Enterprise Management Marketing Automation Services Marketing AI Work Management 363

The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?

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Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

Adobe Experience Cloud Blog

OCTOBER 21, 2020

We saw how our product filled a needed gap in the market. This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. That’s a lot of work for a marketing team of three, but we managed it with speed and confidence with Marketo Engage.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

SnapApp

APRIL 13, 2015

For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit ! We all believe our products can make a difference to our customers. So open up during the Marketo Summit and listen to all the things our peers are doing.

Marketo 48

Marketo Peer-to-peer Lead Scoring Lead Ranking 48

SmartBug Media

NOVEMBER 21, 2019

We live in an age where marketing automation tools (such as HubSpot and Marketo ) can make complex processes simple, taking legwork off your team to help drive additional revenue while making customers aware of all the opportunities they have with your company. Use Lead Nurture to Sell Additional Products/Upgrades.

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Marketing Automation Services Marketing Automation Automation Product 69

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Marketo Q1 Releases: Overview. As part of the Q1 release, Marketo updated a feature to support their new UI. Re-targeting.

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Marketo Multi-Channel Marketing Automation Services API 98

Adobe Experience Cloud Blog

AUGUST 17, 2016

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. A complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.

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Marketo Marketing Automation Services Enterprise Management CRM 48

The Point

NOVEMBER 15, 2022

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. When contacts engage with that first layer of ads, run retargeting ads across LinkedIn, Facebook, and Google Display Network offering different content assets to spark additional engagement. Click To Tweet.

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Purchase Paid Search Agency Paid Social Agency Outreach 162

chiefmartech

JUNE 6, 2016

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.”

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. Other tools are organized differently. Streamline complex campaigns? Deliver a literal box of donuts?

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Features Marketo API Enterprise Management 98

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. The characteristics of the leads you generate two years from now will be different from what they are today. Guest post by Dhruv Patel. Develop strong positioning.

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B2B Sales Top of Funnel Conversion Peer-to-peer 259

Martech

DECEMBER 1, 2022

Then they built this whole marketplace of products and gifts — including high-end stuff and custom stuff — and they built their own warehouses. Steele has been on the sending end — she used Sendoso as a marketing executive at Marketo, LeanData and Near — and she’s been on the receiving end too (not necessarily via Sendoso).

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Service SMB Fulfillment Sample 122

SmartBug Media

MAY 22, 2020

As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features. Marketo’s Engagement Program.

Email Marketing 104

Email Marketing Planning Top of Funnel Marketo 104

Sprout Social

JUNE 28, 2023

What’s the difference between email marketing and marketing automation? What’s the difference between email marketing and marketing automation? A small business segment will have different needs than mid-market or enterprise. Feel free to jump ahead: What is marketing automation? Why use marketing automation?

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Marketing Automation Services Marketing Automation Enterprise Management Automation 108

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Case in point, not long ago my insurance company offered me some information over the phone about their credit card product. It is a challenge. Small, nimble teams? What gives? I already told them no!

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48