The Effective Marketer

AUGUST 18, 2011

As mentioned in the previous post about timely content, Marketing Automation is a great way to get the right content out to the right person, but you still have to think through all the stages and understand the different needs. It goes back to understanding your market. Principles of Great Content.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100

The Effective Marketer

AUGUST 16, 2011

There are three different perspectives to consider: Content that is a hot topic. How do you get to send content to a person who is at the right moment to receive it? That’s one of the big promises of Marketing Automation software, of automating the sending of the right content to the right prospect at the right moment in time.

Urgency Marketing 100

Urgency Marketing Content Marketing Automation Services Automation 100

The Effective Marketer

FEBRUARY 7, 2011

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. On24 is not the lowest priced one on the market (Adobe Connect, WebEx, and GoToWebinar all charge less for webinars), but this should be easy enough for you to calculate for your specific situation. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? Following Drucker’s advice, you should first identify what type of meeting is needed, since different meetings require different kinds of preparation. The way you will run this meeting will undoubtedly differ from the two types of meetings described above.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. Why do I care? The simple fact that it worked for him doesn’t prove that it will work for everyone. are the proof. United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

MARCH 12, 2009

As you click each role, you will see different options below being checked off. if those represent different preparations, time, or energy level required. Personal : going to the doctor, picking my son up from daycare and other chores that are not work related Be smart at scheduling meetings and use your calendar to your advantage.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 12, 2009

Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. Go to “view”, select “current view” and then select “define views”.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

FEBRUARY 7, 2012

For a marketer, email is possibly the most powerful medium ever created. In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

MARCH 9, 2010

After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. Sure, our email marketing software has some canned templates but they are very bland. Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

APRIL 3, 2012

Holiday Card: Whether you do a physical or virtual card, email, video, etc during the holidays and send out to customers, you should take this opportunity to give them something different and that will increase their trust in you and your company. Bonus points if it entices customers to share with others.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

FEBRUARY 25, 2009

First: create categories A light bulb went on in my head when I read Getting Things Done and he talked about creating a tickler folder and different categories for stuff. Common sense, obviously, but it just helped me see my workload in a different way. And usually I forget one or two items. but you have prioritized them.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100