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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Here’s a quick look at what I found. Social media. .

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

This introduces yet another source of sample bias. This distribution actually pleases me, since it means we have results from users of many different systems. Obviously, however, the quantities are too small and sample bias too significant to break out results by vendor.) Again, we have to consider sample bias.