differences 
Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. So that’s all fine, but what industry observers really want to know is how Salesforce.com will react.
Customer Experience Matrix
MARCH 3, 2009
In case you're wondering, the practical difference between a list and a flow chart is that stages in a flow chart are linked by separate decision icons, while stages in a list are connected directly. Many list interfaces allow decision rules within each stage, so there's not necessarily a functional difference.
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Customer Experience Matrix
NOVEMBER 2, 2010
ATG is a specialist in e-commerce (the ERM doughnut in the online operations pizza slice), an area where Oracle’s traditional ERM products are weak. In other words, Oracle needs a Web analytics product. Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes.
Customer Experience Matrix
JUNE 30, 2010
Although LoopFuse and others already provide free trials, this is indeed different: while most free trials expire after 30 days and often have limited functionality, LoopFuse’s FreeView can be used for as long as you like and provides pretty much the same features as the paid version of the system.
Customer Experience Matrix
JANUARY 31, 2010
When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.
Customer Experience Matrix
AUGUST 3, 2010
This is critical in large organizations, where regional and product groups may be responsible for different market segments and where users will have different functional specialties and approval authorities. available to different user groups. available to different user groups. It seems that Marketo disagrees.
Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. I was particularly intrigued at what Aberdeen found about the relative deployment rates for different capabilities.
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