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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. In the B2B landscape, the buyer’s journey is markedly different from the impulse-driven consumer behavior seen in B2C.

SEO 239
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Keyword Clustering: The Only Guide You’ll Need

Marketing Insider Group

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. Build a Keyword List First, you need to know what you’re working with. Categorize Your Keywords Now that you’ve got your list, it’s time to get organized. Let’s take a look: 1.

Keywords 224
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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

In my last post , I discussed a few different options for targeting on LinkedIn. Matched audiences allow B2B marketers to upload lists of accounts for direct targeting. Account Targeting: consists of uploading a list of specific companies. Contact Targeting: uploading a list of email addresses of users. Let’s begin.

Linkedin 373
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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. What Exactly is Email Personalization? Segment your subscribers.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

A/B testing provides rapid testing, by segmenting your list into at least two groups, where segment A receives one version of the newsletter and group B receives a slightly different version. The larger the list size, the greater the number of segments. Design elements (masthead, layout, etc.)

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America)

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?