KoMarketing Associates

MAY 25, 2022

Does Google Ads Work for B2B? . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . While those strategies can work, they often target leads higher in the funnel, which can be less valuable. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Create an explainer video that clearly explains how your products and services work. Who There’s no question that your target audience lives at the center of your success.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! Let's dive in!

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Topics covered in SaaS content are often technical.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Marketing Insider Group

JULY 11, 2023

So, what really works? Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging. Advertise on effective channels, work with micro-influencers, and make your ads engaging. Display Ads Ah, the trusty, dusty banner ad.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

NuSpark Consulting

MAY 4, 2023

Email retargeting: Target users who have opened or engaged with your emails but didn’t convert. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. Looking to educate your target audience with how-tos and tutorials?

Youtube 110

Youtube Business Banners Ideal Customer Profiles 110

Martech

JANUARY 30, 2024

We took a slightly different approach. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

JUNE 1, 2021

What worked yesterday might not work today. 1. Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously).

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Convince & Convert

DECEMBER 13, 2023

What Are Vertical Videos and How to Effectively Use Them [link] #YumYumVideos #videoagency pic.twitter.com/09VTlgz7tQ — Yum Yum Videos (@YumYumVideos) May 9, 2023 Keywords Are Key Once you’ve produced your social media video, you have to title it before uploading it to most platforms. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. Here are eight B2B marketing strategies that can make a big difference today. It is different from the consumer version because it focuses on creating trust between brands and influential people in their industries.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Select the ones that your target audience frequently uses. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Unbounce

DECEMBER 1, 2021

You’ll find a wide range of mobile ad platforms that offer different ad formats and publishing spots on the internet. These ads test different combos of copy and images with specific audiences, then display the highest-performing results to people who resonate with them. The Top 4 Mobile Ad Platforms. Facebook Ads Manager. Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Animalz blog

FEBRUARY 25, 2024

An increasing number of customers focus most of their budgets on different channels, platforms, and formats. SEO still works, but there are several reasons why you shouldn’t place an SEO-driven blog at the center of your content strategy before considering other channels: AI-induced uncertainty. SEO arms race. Shorter attention spans.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Navigate the Channel

JANUARY 8, 2024

What’s working? These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. How does that work exactly? However, it can be difficult to do so when different channels have different best practices and requirements. [It]

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SocialPilot

FEBRUARY 19, 2024

There are many multiple Generative AI tools, from AI writing tools to text to image generation and, finally, text to videos; these tools increase your efficiency and help you create content that aligns with your target audience’s preferences and interests. How Does AI-generated Content Work? Not done yet?

Generation 98

Generation Psychographics Content User-Generated Content 98

Stevens & Tate

JANUARY 20, 2023

Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. For example, benefits include: The ability to test out different ad elements for other ad campaigns. It’s why Google AdWords continues to be popular with advertisers.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Get the Guide. The Video Strategy Workbook.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. You can view this data by keyword, location, topic, and country. The blogging or content marketing field is not any different.

Tips 84

Tips CMS Development Blogger AIO 84

Go Beyond SEO

APRIL 13, 2023

Difference Between SEO and Other Law Firm Marketing Channels While there are many marketing channels available to attorneys, SEO offers unique benefits that cannot be achieved through other channels. Ubersuggest – A free keyword research tool that provides keyword suggestions and related terms based on a seed keyword.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. How Do Paid Ads Work, Anyway? How Do Paid Ads Work, Anyway? It can also appear on websites that have similar content and keywords to your business.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Outgrow

NOVEMBER 30, 2022

Video marketing benefits you by reaching your target audience in a more dynamic way than text and/or image. . To do this, you must identify your target audience. . Below are the different video types you must consider creating for your campaign to help you achieve your goals: 1. Cross-promote the video on different platforms.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Stevens & Tate

JANUARY 6, 2023

Before getting into the pros and cons of traditional marketing vs digital marketing, it’s important to understand how they differ in terms of strategy. Digital marketing is a bit different. Due to the way PPC ads work in conjunction with keywords, the people that see your ad are all likely to be part of your target audience.

Advertising Agencies 115

Advertising Agencies Planning Paid Search Agency Mobile Advertising 115

Sprout Social

OCTOBER 6, 2022

Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. Videos can go viral on a variety of different platforms. Each purpose will require your team to create different videos for audience members at different stages of the funnel. How many views does a video need to be considered viral?

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

seo.co

NOVEMBER 10, 2022

It can be used for keyword research , competitor analysis, and backlink monitoring. Ahrefs is probably the best SEO tool that allows you to monitor keywords, link opportunities, and competitors. There are no limits on how many projects you work on simultaneously. Ahrefs is a great tool for SEO professionals. What is Ahrefs?

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. Learning about what’s working for your competition enables you to apply those insights to your own SEO strategy. Consider these different kinds of competitors.

Analysis 119

Analysis SEO SERP Domain 119

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? What Is Lead Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SalesIntel

NOVEMBER 17, 2022

Depending on your goals there are different levels of search engine optimization. If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. However, you need to be careful about whether to use YouTube or a private video hosting platform.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Today, those tricks don’t work. Search engines know the difference between content that explores a topic on the surface or in-depth.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111