The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. According to the survey webcasts have a $22.60 cost per registrant for those with an average of 441 registrants and $39 per participant if the average is 256 participants.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 12, 2009

As you click each role, you will see different options below being checked off. if those represent different preparations, time, or energy level required. Personal : going to the doctor, picking my son up from daycare and other chores that are not work related Be smart at scheduling meetings and use your calendar to your advantage.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

MARCH 9, 2010

After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. Design #3 Email Sender: Sitecore Email Title: 7 Habits for Maximizing Website Conversions What I Like: Catchy header with interesting graphic, clear title and date/time of the webinar easy to find.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 25, 2009

First: create categories A light bulb went on in my head when I read Getting Things Done and he talked about creating a tickler folder and different categories for stuff. Common sense, obviously, but it just helped me see my workload in a different way. And usually I forget one or two items. but you have prioritized them.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

APRIL 10, 2012

So in order to help those thinking about how to start their own email marketing programs, and also for those interested in looking at the whole process in more detail to see what else can be done to improve results, let’s take a moment to deconstruct a typical email marketing campaign. Personalization (i.e. Day of week. HTML vs. Text.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

FEBRUARY 7, 2012

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. See Lior’s bio at the end of the article. Segment Your Audience. Revamp Your Template.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

JULY 28, 2015

It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. Just listen to a few sales calls and you will listen to a variety of messages from different sales reps. The problem is not just with the sales team, is with how you are training them.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

NOVEMBER 19, 2013

Yes, for you to be considered you have to submit (or your agency submit for you) a nomination form which means not all companies that have great content are actually considered but it is nevertheless an interesting lineup of companies and content assets they produced. Winner : NetApp, for NetApp BrandVoice ( [link] ).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Yes, for you to be considered you have to submit (or your agency submit for you) a nomination form which means not all companies that have great content are actually considered but it is nevertheless an interesting lineup of companies and content assets they produced. Winner : NetApp, for NetApp BrandVoice ( [link] ).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

AUGUST 18, 2011

and even if only mentioned during lunch with friends when you say “oh, and I just read this interesting article that talks about…”. In conclusion, you can spend a lot of time creating content in different formats and for different buying stages. Even if only internally in your company. Getting Read and Getting Shared.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100