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13 Types of Product Content Sales Needs to Close More Deals


But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. We bucket these two types of content together because they usually fall under the responsibility of a company's product marketer(s) to create. Product Marketing Content. 1) Product Videos.

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization


It tracks tickets, time, and produces reports, simplifies product releases and bug fixing, and says it''s “easier to set up than Jira.”. 3) Basecamp. It’s more of a team manager, keeping documents, notes, best practices, product requirements, and plans all in one easily searchable place. 25) GitHub Wiki. Productivity Office Life Daily messy. Check ''em out below.

Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. strongly believe in the time-honored principle of “form follows function” and apply it regularly to industrial website design and development. Make sure online datasheets include ratings, classifications, sizes, operating ranges and material options for all your industrial products. Security. Compliance.

4 Ways Demand Generation Marketing Is Like Football

Modern B2B Marketing

From the subject line tweak on your email campaign to the right CTA beside your latest blog post–the details are what make the difference. Don’t We were talking about going bigger on that event for the next year and debating whether we could pull out of another industry conference to create the budget. You’ve got hundreds of plays to learn and optimize. It’s a Game of Inches.

20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career


With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. Click one of the following links: Fresh Face to Your Industry. The problem?


Buzz Marketing for Technology

But more telling was the finding that they were packing more media exposure into that time due to “media multitasking.&# In some ways, these hyperkinetic kids may be more productive than we were, and they’re certainly more computer savvy. For a variety of reasons, the last 10 years have seen an increase in productivity expectations for individual employees, and this has coincided neatly with the rise in adoption of mobile devices, text messaging, and IM usage (see Figure 1). Do you think this would be too distracting or would it increase productivity?&#.

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11 Clever Ways to Nurture Leads With Your Business Blog


Smart CTAs are CTAs that function dynamically -- they enable you to automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. One great way to reconcile this is to weave subtle product mentions into your blog content when appropriate. That''s right! right? 10) Encourage Blog Subscription.

Lean Marketing: How to Run Your Marketing Team Like a Startup


An hour later, your biggest competitor announces a big product launch, and your team is bombarding you with questions about how to respond. Now, the Lean Startup movement isn't actually a marketing industry movement. Rather, it's a methodology pioneered by entrepreneur and author Eric Ries as it relates to product development at startups. Sound familiar? Originally, it didn't.

Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

What difference would it make if employees felt motivated and empowered? PKM and traditional knowledge management differ depending on whether an organisational or personal perspective is adopted. By addressing basic productivity issues employees could spend more time on higher value work. ?Surveys exact. any/all. The original knowledge-management publication. Click Here. work.?

Should You Hire a Journalist for Your Content Marketing Team?

Marketing Action

Our business model is different from traditional publishers, but the goal of building an audience that likes and trusts our content is the same in many respects. With the slow, painful crumbling of the publishing industry – newspapers in particular – (deep sigh) there are a record number of them without jobs now, and so possibly available. Reasons to hire a journalist. bureau.

Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business


Yale replied by directing the ovenless tweeter to an article on the subject which weighed the differences between the two brands. At this stage, questions shift from general inquiries about an industry or topic to more specific requests about companies. At this stage they''re thinking more directly about products than they are, say, at the top of the funnel. Take a breath.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious. C. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. On the web today, things change fast. link] ). V. for $1.65

JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

Wikis as a Tool for Collaborative Course Management. world, wikis have emerged as a tool that may. Because of a wiki?s. use a wiki as a course management tool, and shares. Keywords : Wiki, Course Management, Collaboration, Web 2.0, collaborative web application known as a wiki to. wiki allows users to create, post, edit, or delete. As such, a wiki is a useful tool for. By introducing a wiki for collaborative. information to the wiki, the role of the instructor. Wiki use reflects the view. Enter the Wiki. wikis.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. Noting that “social media is no different than the social circles that existed in the 20?s, s, 50?s,

How to Shave 20 Minutes Off Your Next Blog Post


My best advice on blogging is to find a time of day that has been productive for you in past blogging efforts, and block that off on your schedule. Certain industries (e.g., Keep a Company Log: HubSpot uses our internal wiki to post ideas for blog posts. First, break the post up into different sections. Odds are you've been where I am now. Pretty impressive, eh? Ready?

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Want to Build a B2B Community? Twitter Chat Offers Advice and How.


The suggestions on starting with your customers especially resonated with me – they know your product and company best, and can provide real-world feedback, rather than a second-hand opinion. Ron_Hudson : Involve existing customers/clients in product/service improvement/development. How do they interface with PR, customer service, product development? They paid to belong.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. In markets where Vocalpoint influencers are active, product revenues have doubled. Knowledge worker productivity. I just read a fascinating (and lengthy!) Share this on Facebook.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. And, I don’t necessarily think that’s a bad thing. Cheers, Arik.

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)


No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. If your industry is saturated with technical whitepapers then why create another technical whitepaper? Even if you work within a serious industry, that doesn''t mean your content needs to be boring. Producing enough content (53%).

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. They quickly get it. Q: Which one of the Indiums blogs have you found to be the most successful and why do you think that is the case? A: Each blog is a success since they each have different target audiences and expectations.

How to Cultivate a Data-Driven Marketing Team


and there; and blog analytics hanging out in an entirely different place. First, you could do some research to see if there are any established industry marketing benchmarks out there to compare yourself to. This can give you a general sense of how others in the industry are faring, and how you stack up in comparison. Data: You can't live with it, and you can't live without it.

The Blog Editor's Ultimate Guide to Managing Multiple Contributors


But managing a blog with multiple contributors is a whole different ballgame than having just one or two dedicated bloggers. Maybe you come up with a written training guide on your internal wiki including resources that every new contributor is required to read before they start blogging. Stay consistent, and make sure the final product practices what you preach. Okay, okay.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

17 Compelling And Highly Usable B2B Marketing Statistics - Modern B2B Marketing , September 29, 2010 Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Use groups as an opportunity to establish your position as a thought leader in your industry. 10 Tips For Moderating a Great Panel - Paul Gillin , September 23, 2010 This topic is a little different from my usual fare. Wikis. Original Content and Industry Content. Like what? Want to talk?

Content Curation in B2B Marketing

delicious b2bmarketing

Business buyers typically seek additional information and resources for information on business products and services. The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. It’s still a needed service, just a bit different from creation.

How to Write a Social Media Policy


Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Wikis. Position the company as an industry thought leader? Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Introduction and Definitions.

Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

Buzz Marketing for Technology

context: the information about who you are, what youre interested in, what youve bought before, what you might buy in the future, how you intend to use the product, your opinions on this product and similar ones, your ability to influence others in this regard, your ideas on how to make the product better -- all infinitely more valuable than the mere act of selling the thing itself.

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Six degrees of separation in instant messaging | Emerging Technology Trends |

Buzz Marketing for Technology

Here are links to two slightly different versions of the abstract, one from Microsoft , the other one posted on arXiv. For disclosures on Rolands industry affiliations, click here. At the Cleantech Forum in San Francisco, Todd Glass of Heller Ehrman moderates a discussion, among tech execs, on the various solar technologies making a difference in the green movement. Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers.

Connecting 2 the World

Buzz Marketing for Technology

So do the industry professional organizations (e.g. What surprised her was that he was using a common technology in a different way. The framework can then be used to develop different assessment tools, technology, and instructional designs based on the culture and organizational/individual epistemologies. However, their reasons are different than younger workers (Morris and Venkatesh, 2000). The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more". On a break. Web 2.0

An Open Letter to Jimmy Wales


Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. However, there’s a world of difference between PR buzzwords and objective facts. If XYZ Company is the largest global supplier of flabberglumping software, and that is an objective fact which can be substantiated through industry sales figures and third-party sources, then there should be no problem including that fact on the company’s Wikipedia page (and linking to those sources). Hi Jimmy. Got your fundraising appeal for Wikipedia.

MozCon 2013: The Recap of all Recaps

Vertical Response

They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. These productivity hacks are both eye opening and mind blowing. I was able to share some great ones with our team and start using IFTTT more myself. 3.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. Technology productivity tools • Students use technology tools to enhance learning, increase productivity, and promote creativity.

Using ALL the Tools of Social Media Optimization


The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world.

WMC Interviews: Tim Young of Socialcast


WMC: Socialcast is described as "designed for enterprises of all sizes,' but what really are the characteristics of organizations that this is best suited for—size, industry, geography, process type, etc.? For example in the retail industry, we've found that Socialcast unites corporate and store-level employees, creating a direct link from the staff that touches the customer to the staff that makes company-wide decisions. WMC: I've seen increasing use of wikis by companies for internal collaboration; how is Socialcast different? platform.

Social Media is Simpler Than You Think


At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently. Think about “listening&# in the broadest sense of the term, encompassing all of the things you do to keep abreast of what’s happening in your industry and your market. Potentially fascinating, but dangerous, mysterious and scary.

Social Media Marketing Strategies for 2010


Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. What is critical for marketers to understand is that buyers are talking about two distinctly different sets of products and services here. The lessons? Share this on Digg this!

150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. So I’ve come up with a list of mostly yes/no questions that highlight key differences among vendors. Buyers have different needs. In fact, prioritizing requirements is the most important discussion buyers can have when selecting a product. If this really takes off, perhaps the list can be maintained in a communal form such as a Wiki. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs.

Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

began the course design by breaking up New Interactive Technologies (New Communication Technologies for this course) into four categories dependent upon the intended use: communication (mobile communication technologies such as cell phones, pdas, video conferencing), information sharing (pod and vodcasting, visual information software, blogs, pageflakes), collaboration (wikis, groupware), and networking (facebook, LinkedIn, Ning). Wikis, on the other hand have controls built into them that allow for different levels of contribution. Group communication and the wiki.