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13 Types of Product Content Sales Needs to Close More Deals


But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. We bucket these two types of content together because they usually fall under the responsibility of a company's product marketer(s) to create. Product Marketing Content. 1) Product Videos.

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization


It tracks tickets, time, and produces reports, simplifies product releases and bug fixing, and says it''s “easier to set up than Jira.”. 3) Basecamp. It’s more of a team manager, keeping documents, notes, best practices, product requirements, and plans all in one easily searchable place. 25) GitHub Wiki. Productivity Office Life Daily messy. Check ''em out below.

Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. strongly believe in the time-honored principle of “form follows function” and apply it regularly to industrial website design and development. Make sure online datasheets include ratings, classifications, sizes, operating ranges and material options for all your industrial products. Security. Compliance.

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The Death of Cold Calling – Ending the Debate

Sales Intelligence View

The word “cold&# is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person - wiki.   Sure, this works if you have a dedicated sales team that puts on their Plantronics headsets and can spend hours a day making calls to people that have never displayed an interest in your product. –

Should You Hire a Journalist for Your Content Marketing Team?

Marketing Action

Our business model is different from traditional publishers, but the goal of building an audience that likes and trusts our content is the same in many respects. With the slow, painful crumbling of the publishing industry – newspapers in particular – (deep sigh) there are a record number of them without jobs now, and so possibly available. Reasons to hire a journalist. bureau.

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Lean Marketing: How to Run Your Marketing Team Like a Startup


An hour later, your biggest competitor announces a big product launch, and your team is bombarding you with questions about how to respond. Now, the Lean Startup movement isn't actually a marketing industry movement. Rather, it's a methodology pioneered by entrepreneur and author Eric Ries as it relates to product development at startups. Sound familiar? Originally, it didn't.

11 Clever Ways to Nurture Leads With Your Business Blog


Smart CTAs are CTAs that function dynamically -- they enable you to automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. One great way to reconcile this is to weave subtle product mentions into your blog content when appropriate. That''s right! right? 10) Encourage Blog Subscription.

JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

Wikis as a Tool for Collaborative Course Management. world, wikis have emerged as a tool that may. Because of a wiki?s. use a wiki as a course management tool, and shares. Keywords : Wiki, Course Management, Collaboration, Web 2.0, collaborative web application known as a wiki to. wiki allows users to create, post, edit, or delete. As such, a wiki is a useful tool for. By introducing a wiki for collaborative. information to the wiki, the role of the instructor. Wiki use reflects the view. Enter the Wiki. wikis.

Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business


Yale replied by directing the ovenless tweeter to an article on the subject which weighed the differences between the two brands. At this stage, questions shift from general inquiries about an industry or topic to more specific requests about companies. At this stage they''re thinking more directly about products than they are, say, at the top of the funnel. Take a breath.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious. C. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. On the web today, things change fast. link] ). V. for $1.65

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. Noting that “social media is no different than the social circles that existed in the 20?s, s, 50?s,

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Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

So as 2007 winds down and thoughts turn to productivity and prosperity in the new year, I offer these tips to help. This differs from folders. Who in your organization is responsible for monitoring the content thats being generated about it and its products and services? Wikis. Micro Persuasion. « links for 2007-12-29 | Main. Lifehacker covers all of this here.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. And, I don’t necessarily think that’s a bad thing. Cheers, Arik.

Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "

Buzz Marketing for Technology

Yes, that’s right: even if you work as a corporate employee in an office building, you may still be a web worker, using the Web for radical and unconventional productivity. The burst economy , enabled by the Web, works on innovation, flat knowledge networks, and discontinuous productivity : We used to talk about two steps forward and three steps back, and so on, but today it’s more like 50 steps sideways and 2000 steps forward. technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. GigaOM Network: GigaOM |. WebWorkerDaily |.

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Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. In markets where Vocalpoint influencers are active, product revenues have doubled. Knowledge worker productivity. I just read a fascinating (and lengthy!) Share this on Facebook.

Skype 28

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)


No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. If your industry is saturated with technical whitepapers then why create another technical whitepaper? Even if you work within a serious industry, that doesn''t mean your content needs to be boring. Producing enough content (53%).

Help 26

Social Media is Simpler Than You Think


At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently. Think about “listening&# in the broadest sense of the term, encompassing all of the things you do to keep abreast of what’s happening in your industry and your market. Potentially fascinating, but dangerous, mysterious and scary.

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How to Shave 20 Minutes Off Your Next Blog Post


My best advice on blogging is to find a time of day that has been productive for you in past blogging efforts, and block that off on your schedule. Certain industries (e.g., Keep a Company Log: HubSpot uses our internal wiki to post ideas for blog posts. First, break the post up into different sections. Odds are you've been where I am now. Pretty impressive, eh? Ready?

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Want to Build a B2B Community? Twitter Chat Offers Advice and How.


The suggestions on starting with your customers especially resonated with me – they know your product and company best, and can provide real-world feedback, rather than a second-hand opinion. Ron_Hudson : Involve existing customers/clients in product/service improvement/development. How do they interface with PR, customer service, product development? They paid to belong.

How to Cultivate a Data-Driven Marketing Team


and there; and blog analytics hanging out in an entirely different place. First, you could do some research to see if there are any established industry marketing benchmarks out there to compare yourself to. This can give you a general sense of how others in the industry are faring, and how you stack up in comparison. Data: You can't live with it, and you can't live without it.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. They quickly get it. Q: Which one of the Indiums blogs have you found to be the most successful and why do you think that is the case? A: Each blog is a success since they each have different target audiences and expectations.

The Blog Editor's Ultimate Guide to Managing Multiple Contributors


But managing a blog with multiple contributors is a whole different ballgame than having just one or two dedicated bloggers. Maybe you come up with a written training guide on your internal wiki including resources that every new contributor is required to read before they start blogging. Stay consistent, and make sure the final product practices what you preach. Okay, okay.

Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

» Gmail as a Killer Productivity App from Andrew Lark. Gmail is a killer productivity App. There are at least 5 or 6 different scenarios that I would never have contemplated using Gmail for. havent heard of some of those tools IMified and twitter, but they seem extremely interesting. I do feeds a bit differently though. I use firefox in combination with the greasemonkey extension with the Gmail+Reader integration script ([link] to get my reader feeds inside gmail. One difference from your methods is I dont use Google toolbar. Wikis. TrackBack.

How to Write a Social Media Policy


Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Wikis. Position the company as an industry thought leader? Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Introduction and Definitions.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

17 Compelling And Highly Usable B2B Marketing Statistics - Modern B2B Marketing , September 29, 2010 Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Use groups as an opportunity to establish your position as a thought leader in your industry. 10 Tips For Moderating a Great Panel - Paul Gillin , September 23, 2010 This topic is a little different from my usual fare. Wikis. Original Content and Industry Content. Like what? Want to talk?

Six degrees of separation in instant messaging | Emerging Technology Trends |

Buzz Marketing for Technology

Here are links to two slightly different versions of the abstract, one from Microsoft , the other one posted on arXiv. For disclosures on Rolands industry affiliations, click here. At the Cleantech Forum in San Francisco, Todd Glass of Heller Ehrman moderates a discussion, among tech execs, on the various solar technologies making a difference in the green movement. Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers.

Content Curation in B2B Marketing

delicious b2bmarketing

Business buyers typically seek additional information and resources for information on business products and services. The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. It’s still a needed service, just a bit different from creation.

Connecting 2 the World

Buzz Marketing for Technology

So do the industry professional organizations (e.g. What surprised her was that he was using a common technology in a different way. The framework can then be used to develop different assessment tools, technology, and instructional designs based on the culture and organizational/individual epistemologies. However, their reasons are different than younger workers (Morris and Venkatesh, 2000). The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more". On a break. Web 2.0

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Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. Technology productivity tools • Students use technology tools to enhance learning, increase productivity, and promote creativity.

Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

Buzz Marketing for Technology

context: the information about who you are, what youre interested in, what youve bought before, what you might buy in the future, how you intend to use the product, your opinions on this product and similar ones, your ability to influence others in this regard, your ideas on how to make the product better -- all infinitely more valuable than the mere act of selling the thing itself.

MozCon 2013: The Recap of all Recaps

Vertical Response

They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. These productivity hacks are both eye opening and mind blowing. I was able to share some great ones with our team and start using IFTTT more myself. 3.

An Open Letter to Jimmy Wales


Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. However, there’s a world of difference between PR buzzwords and objective facts. If XYZ Company is the largest global supplier of flabberglumping software, and that is an objective fact which can be substantiated through industry sales figures and third-party sources, then there should be no problem including that fact on the company’s Wikipedia page (and linking to those sources). Hi Jimmy. Got your fundraising appeal for Wikipedia.

150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. So I’ve come up with a list of mostly yes/no questions that highlight key differences among vendors. Buyers have different needs. In fact, prioritizing requirements is the most important discussion buyers can have when selecting a product. If this really takes off, perhaps the list can be maintained in a communal form such as a Wiki. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs.

Using ALL the Tools of Social Media Optimization


The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world.