Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. But what made the difference, if not just our new blog-aligned SEO strategy? Optimized Alt Text.

Hubspot 74

Hubspot Traffic SERP Template 74

Hubspot

DECEMBER 12, 2019

In terms of real estate, both these carousels occupy top positions in the SERPs. HubSpot's SEO strategist Aja Frost explains what the addition of podcasts will mean: "This will definitely have an impact on SEO.". Optimizing HubSpot's Podcast for SEO. For the new run of Skill Up, we intend to take a different approach.

Hubspot 99

Hubspot SEO Design SERP 99

Hubspot

APRIL 9, 2020

In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO. Having a crisp HTML footprint is the easiest way to qualify for rich features in SERPs.". Drill into their intent. Here’s how we did it.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). HubSpot is a CRM platform widely used by B2B marketers. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. Missed opportunities Now and then, the marketing folks have some golden insights that could make a difference in the big picture.

Allocation 117

Allocation Barriers Lead Scoring Lead Ranking 117

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. An Ad Group organizes your keywords into different groups. HubSpot CRM"). With over 3.5 Pick your keywords.

Hubspot 74

Hubspot Cost Google Process 74

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” The March update is no different. As of last year, Google was still processing 8.5

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Oktopost

DECEMBER 5, 2022

SEO and SMM are two separate branches of digital marketing with some significant differences. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Marketing Insider Group

SEPTEMBER 28, 2021

There are different kinds of action words you can use to motivate different types of action. If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Every content writer needs to know the difference between active and passive voice.

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). For example, in March 2020, Google announced that websites will be penalized if they FAQ markup the same question and answer on different pages. The Recent Evolution of Schemas. Add the code to your CMS.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. These are two wildly different search intents. Avoid paid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. HubSpot Marketing Hub. The HubSpot Marketing Hub's suite of features can assist with your audience targeting efforts.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Navigate the Channel

JANUARY 2, 2023

Who wouldn’t use different marketing channels in tandem to achieve a common goal? Instead of operating channels in silos, a unified strategy applies to all marketing channels, even when they work in different ways or target different audiences.”. To learn more, go to HubSpot’s customer onboarding journey info.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Google continuously updates its algorithms to rank blog posts and web pages. Prioritize quality over quantity with SEO content.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Navigate the Channel

JUNE 19, 2023

If your audience can answer your question headline without reading your content, use a different question—or go another route. The shape of a group of digits is sufficiently different from that of a group of letters to stand out to users’ peripheral vision before their foveal vision fixates on them. Our example is both.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? We know that what searchers see online is much different than what search engines see. type" : "Organization", "name" : "HubSpot". Not sure what structured data is? While searchers see this …. author" : {.

Organization 78

Organization Marketing Websites Optimization SERP 78

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). There is limited space on the Google SERP, and the ads with the highest ad rank and priority tend to be allocated the most real estate.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Contently

APRIL 4, 2023

HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). Ensuring a good experience regardless of device type by looking at your content on different types of devices.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. Engaging with your audience on different platforms by sharing content and interacting with people personally can show them you’re listening and that you care. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). Funnels can lose momentum.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. We cover how to do this next.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content doesn’t have any backlinks.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). What is local search marketing? Source: Kelsey Group ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

JUNE 9, 2020

You should have both to serve different purposes. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. It's important to know the difference between the two so you know how to best serve your audience. Long-Form Content.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Hubspot

JUNE 16, 2020

If it's appropriate, you might want to come up with an entirely different persona, one that's solely based around your enterprise audience. At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs).

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

B2B Marketing Insights - WE

MARCH 16, 2022

There are a number of different keyword research tools available, but one of the best is Google Keyword Planner. There are a number of different SEO keyword research tools that you can use to help you find the right keywords to target for your website. Unfortunately, there are no magic bullets that will get you on top of the SERP.

SEO 98

SEO Practices Best Practices Lead Scoring 98

SmartBug Media

DECEMBER 19, 2022

You’re likely going to have different pathways on your site leading to that piece of content. These paths could result in a couple different URLs: [link]. Duplicate content is content that exists in more than one place on your website or on a different domain. Time on Page.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JANUARY 17, 2020

Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. It's important to note, dwell time and bounce rate are two different things. Let's explore more about what dwell time means, and its usefulness, below. What is dwell time?

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

Valasys

AUGUST 10, 2023

Topics like weather forecasts and news require recurring changes at different intervals of time regularly. Updating old content or republishing it with new information means it has a higher chance of showing up on SERPs. It passes authority to your updated content making it easier to rank on SERPs.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

SmartBug Media

JULY 2, 2021

For example, the term “managed IT services” often has a different meaning than “IT services,” with the latter more focused on software and product development and the former associated with your standard IT department tech support—two very different offerings.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

OCTOBER 12, 2020

They’re looking to diversify into other new businesses or industries, oftentimes searching for a different way customers can use their products. Positioning your company as an industry leader takes time and effort (and if you hear anything different, buyer beware). Would you like to know who your hot leads are?

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94