ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Webbiquity

JUNE 21, 2022

This is particularly important for brands with customers who purchase via different routes and devices. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Google is helping more advertisers try their most automated campaign type, Performance Max. YouTube Shorts ads. Read next: Google is giving users greater control over what ads they see. Performance Max upgrades.

Google 120

Google Lead Ranking Paid Search Agency Planning 120

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% The answer lies with your competitors.

Analysis 255

Analysis SEO Lead Ranking Lead Scoring 255

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

ClickZ

OCTOBER 4, 2019

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. YouTube and video optimization are topics a lot of us are keen to learn a lot more about. billion people who use YouTube every month, and people are spending over a billion hours watching videos every day on the platform.

Youtube 101

Youtube Intent Optimization Merchandising 101

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Create an explainer video that clearly explains how your products and services work. Who There’s no question that your target audience lives at the center of your success.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. We took a slightly different approach. Google Analytics. Google Ads smart bidding. However, doing that means YouTube embeds a cookie on the site. Remarketing.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Valasys

MAY 8, 2023

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. The primary aim of these tools is to help businesses identify their target market and meet their marketing goals. However, their functionality and areas of use differ.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. Take your pick from over a dozen different welcome mats, triggered popups, smart bars, and more. Make automation work for you with customized drip campaigns for SMS and email.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. Looking to educate your target audience with how-tos and tutorials?

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

NuSpark Consulting

MAY 4, 2023

Email retargeting: Target users who have opened or engaged with your emails but didn’t convert. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Marketing Insider Group

JULY 11, 2023

So, what really works? Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging. Advertise on effective channels, work with micro-influencers, and make your ads engaging. Plus, Bing users tend to be professionals.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Navigate the Channel

JANUARY 8, 2024

What’s working? These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

seo.co

APRIL 11, 2021

Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. What is Google Shopping? History of Google Shopping.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Both require organizations to create content on topics relevant to the target audience. There are differences, however. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Unbounce

DECEMBER 1, 2021

You’ll find a wide range of mobile ad platforms that offer different ad formats and publishing spots on the internet. These ads test different combos of copy and images with specific audiences, then display the highest-performing results to people who resonate with them. Google Ads. The Top 4 Mobile Ad Platforms.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Google 88

Google Lead Ranking Lead Scoring Paid Search Agency 88

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money?

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Martech

APRIL 18, 2024

Target users. Which roles within your organization work on the tasks identified and who needs access to the AI tools? Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Learn more : Google Cloud. What does your business need to do with AI? Available resources. Integrations.

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

The Lead Agency

APRIL 14, 2024

We’ve got something different. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? So, what’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. So, I did keyword research to figure out what the target audience wanted to read about. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas. Look at search volume.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Martech

MARCH 7, 2024

In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. ” Perhaps more threatening to Google’s roadmap, the U.K.’s That means money for Meta, of course, but also for Google. Can it be that it was all so simple then? Remember FLoC ?

Privacy 120

Privacy Advertising Agencies Work Management Marketing Management 120

Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. As such, businesses can’t deny the importance of creating content that will successfully attract their target audience and keep them hooked. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Martech

DECEMBER 19, 2023

1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. Google is not mass-deleting Gmail accounts.

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Select the ones that your target audience frequently uses. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62