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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. In the B2B landscape, the buyer’s journey is markedly different from the impulse-driven consumer behavior seen in B2C.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Google Uses Different Algorithms For Different Languages via @sejournal, @MattGSouthern

Search Engine Journal

Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. The post Google Uses Different Algorithms For Different Languages appeared first on Search Engine Journal.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?” For example, our agency runs on a Google Workspace account but the domain is unique to us.) This means, in effect, that you won’t know how much of your list is subject to the new rules.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

Don't miss this opportunity to learn from a LinkedIn trainer, marketing expert, and certified Google trainer!

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. However, their functionality and areas of use differ. This article will dive into their features and explain their differences.