xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. The platform curates all publicly facing news about a target account and breaks it down into different categories, such as CXO moves, partnership news and strategy.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. The platform curates all publicly facing news about a target account and breaks it down into different categories, such as CXO moves, partnership news and strategy.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey.

Analytics 110

Analytics Allocation Product Work Management 110

Only B2B

FEBRUARY 11, 2024

But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle. 30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The priorities included acquiring new customers, increasing the share of spend and revenues, launching new products, developing brand reputation, and increasing brand awareness. Image: MarketingCharts.com.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

B2B Digital Marketer

NOVEMBER 4, 2021

Product and service boundaries are being blurred. Despite your ability to handle competition and lead your space, productization still needs to be considered. By bundling your services into products, you can provide a better customer experience and serve more clients simultaneously while scaling your business. Scripps Company.

Work Management 52

Work Management Marketing Management Product Service 52

Sana Commerce

JULY 12, 2023

With the advent of AI tools and technology, more e-commerce managers are looking to streamline their workflows with OpenAI product descriptions. In fact, according to Gartner , the number of businesses adopting artificial intelligence has grown by 270%. Why are product descriptions important in B2B e-commerce?

Marketing AI 52

Marketing AI Product Allocation Customer Satisfaction 52

Salesforce Marketing Cloud

JUNE 21, 2022

To increase productivity, managers need to ask their teams how they want to work — and support that. autonomy, productivity goes up, burnout decreases, and wellbeing increases,“ said Carson Tate, managing partner at Working Simply , a consulting and executive coaching firm. Explore Slack. Do a meeting audit.

Work Management 98

Work Management Product Gartner Deliverability 98

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. It also decreases the likelihood of losing customers.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! This means connecting, engaging and convincing different stakeholders during the earlier exploration phases, and then doing it all over again for others more heavily involved in the evaluation and selection process.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. Customer experience, trust, and product quality are quickly becoming top priorities for customers. Increased performance and productivity. 34% say they’re introducing new products to their existing customer base.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains.

Process 229

Process Optimization Work Management Marketing Management 229

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. Ensuring martech is aligned with marketing processes and avoiding overlap between different platforms can result in cost savings, time efficiency and increased productivity for marketing teams.

Process 75

Process Top of Funnel Work Management Marketing Management 75

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. One-third of consumers use app and system settings to deny data consent, per a 2023 Gartner survey. Gartner research has shown that customers who sit on the data-sharing fence can be influenced to provide more in exchange for the right value.

Cost per Acquisition 111

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 111

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Now, their teams can target specific audiences with custom product or service messages.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. In fact, the traditional approach is no longer working.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Martech

JANUARY 18, 2023

Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. Companies clearly know that increased productivity and efficiency requires continuing IT investments. Companies clearly know that increased productivity and efficiency requires continuing IT investments. Why we care.

Enterprise Management 108

Enterprise Management Forecasting Spending Gartner 108

Act-On

SEPTEMBER 25, 2023

Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution. Product marketers who develop go-to-market strategies and positioning. Research from Gartner shows that sales teams typically believe only 44% of MQLs are actually promising.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Oktopost

MARCH 13, 2023

An expert in B2B social, Stephanie’s experience in social spans a variety of industries, including technology, research, and financial services, working on global brand and corporate social teams at IBM and Gartner. In this episode, she shares her philosophy around social strategy and what it really means to be data-driven.

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Webbiquity

NOVEMBER 10, 2020

And those professionals rely on different sources for decision making than their more senior colleagues. The 63-page study provides a wealth of insights for B2B marketers and product managers. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 107

Email Marketing Gartner Peer-to-peer Privacy Policies 107

Zoominfo

JANUARY 23, 2021

For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts. While both focus on selling, the ‘roles’ are different.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

B2B Marketing Directions

MAY 27, 2018

Given the widespread popularity and near universal adoption of content marketing, you may be surprised to hear that some marketing industry analysts and thought leaders are contending that it's time to think about content marketing differently. For example, Gartner has suggested that the term "content marketing" will soon become obsolete.

Content Marketing 64

Content Marketing Planning Gartner Paid Search Agency 64

Martech

NOVEMBER 4, 2021

Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience.

ROI 143

ROI Content Marketing Planning Gartner 143

Hubspot

MAY 6, 2020

In today's workplace, diversity breeds new and unique ideas, allows us to look at our campaigns from different points of view, and benefits companies financially. In fact, by 2022, Gartner predicts that 75% of businesses with diverse frontline decision-makers will exceed their financial targets. Usually, this shift lasts from 8 p.m.

Work Management 97

Work Management Tips Marketing Management Hubspot 97

Biznology

DECEMBER 2, 2020

At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Webbiquity

AUGUST 17, 2021

Users love to save their favorite recipes, images, products, etc. Now, that’s a little different than Facebook or Twitter. What Are Product Pins? Product Pins are a form of a rich Pin (opens in a new window), further enriched with metadata and formatted to let people on Pinterest know that they’re shoppable.

Social Media 359

Social Media Advertising Channels Media Business 359

Martech

JULY 25, 2022

Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. That’s 15% more than the next highest category, household products. “[S]top Visit your local convenience store if you’d like to see a different approach. A hard economy makes for fickle customers.

Cost 102

Cost Brand Identity Branding Gartner 102

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Different versions of videos.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Heinz Marketing

JUNE 27, 2018

The difference between a taxi and a Lyft isn’t really about price. Tiffani Bova , in her time as a distinguished fellow at Gartner and now as an evangelist at Salesforce, has seen countless companies let alone industries fall to the wayside by focusing on product and features while neglecting experience.

Product 64

Product Zoominfo Gartner B2B Sales 64

Webbiquity

FEBRUARY 15, 2022

They are different. Compare this to the definition of lead gen offered by Gartner. Using these definitions, we can glean the relationship and differences between the two. “If you wish to converse with me, define your terms.” They are related. Clarifying our terms. Is it a Chicken or an Egg?

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40