Remove differences work

Marketing Interactions

article thumbnail

B2B Brand Marketing & Demand Gen: Better Together

Marketing Interactions

According to Forrester, only 22% of B2B companies have fully integrated their brand and demand marketing functions. But this only works when there aren’t glaring gaps between the two. Almost half of working professionals change jobs at least every 4 years. OK, it’s hot and I’m hungry. But you get the idea. And repeat….

Demand 69
article thumbnail

Quit Poking the Bear with Gated B2B Content

Marketing Interactions

Because for a reason that may have worked decades ago when information was scarce, the powers that be cannot get past the idea that filling out a form constitutes a lead. Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. That’s an increase of 47%.

B2B 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Pivots B2B Marketing Strategies Need to Create Compelling Experiences

Marketing Interactions

The difference between a drive-by view and a meaningful engagement with your audience is based on the perceived value of the experience—by the audience. We need to do the foundational work that sets up our B2B Marketing Strategies for the successful creation of experiences that meet our buyers’ and customers’ expectations.

article thumbnail

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. It’s beyond time for B2B marketers to buckle down and do the work needed to become and stay relevant with their prospects and customers.