B2B Brand Marketing & Demand Gen: Better Together
Marketing Interactions
AUGUST 1, 2021
According to Forrester, only 22% of B2B companies have fully integrated their brand and demand marketing functions. But this only works when there aren’t glaring gaps between the two. Almost half of working professionals change jobs at least every 4 years. OK, it’s hot and I’m hungry. But you get the idea. And repeat….
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