Hubspot

AUGUST 22, 2019

Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts. Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Create an explainer video that clearly explains how your products and services work. Post stories that will eventually disappear on channels like Facebook, Snapchat, Instagram, etc.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Facebook Live videos are best for real-time engagement.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. There is a New Kid in Town.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Martech

AUGUST 9, 2021

Sometimes it seems like there’s a bunch of different narratives in the space we cover, but a little reflection reveals deep connections between them. Data and confused: The increasing complexity of ad targeting . “As And then your ad could show up in that widget, in a completely different environment than was intended.

Facebook 111

Facebook Ad Exchange Advertising Agencies Mobile Advertising 111

NuSpark Consulting

MAY 4, 2023

Email retargeting: Target users who have opened or engaged with your emails but didn’t convert. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

SEPTEMBER 28, 2022

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Marketing automation platforms can help with segmenting users based on different criteria.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

JULY 11, 2023

So, what really works? Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging. Advertise on effective channels, work with micro-influencers, and make your ads engaging. Don’t get too broad with your focus.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

APRIL 13, 2021

An Android version is in the works. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Breaking the rules can work. Similarly, Clubhouse is already being targeted by bigger players.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. If you’re producing any kind of video content, you’ll need a YouTube channel. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. If you have original visual content to share, Instagram can be a productive platform.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. YouTube came in second at 70% and Facebook in third at 45%. Learn more about the industry and its projections for the future.

Statistics 127

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 127

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. Looking to educate your target audience with how-tos and tutorials?

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Unbounce

DECEMBER 1, 2021

You’ll find a wide range of mobile ad platforms that offer different ad formats and publishing spots on the internet. Facebook Ads Manager. Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. Here are the four best mobile ad platforms to try. Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. As far as Facebook landing pages go, this one was great. Facebook landing pages have the same goal.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Navigate the Channel

JUNE 21, 2023

Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose. Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. These can feel like the purpose, but they’re different.

Business 65

Business Social Media Youtube Facebook 65

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. The difference? Users flock to LinkedIn seeking work opportunities and network growth. It makes sense.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. That works out at a new social media user every 15 seconds. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Convince & Convert

DECEMBER 13, 2023

Picking And Choosing Your Audience Social media apps like Facebook have developed business features to target preferred audiences while using specific demographic filters like gender, age, location, and language. This will help make your content more accessible and easier to locate, improving its overall reach.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

ClearVoice

JULY 15, 2022

They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. According to statistics, Baby Boomers spend an average of one hour and 48 minutes daily on Facebook and Instagram. Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Sprout Social

AUGUST 1, 2019

Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

CoSchedule

JANUARY 27, 2023

The best social media platforms are the ones that your target buyers use. In-depth target audience research will give you a list of these platforms. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. What Are The Best Social Media Marketing Platforms?

Social Media 126

Social Media Social Marketing Examples Planning 126

Oktopost

SEPTEMBER 22, 2021

Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media. If you want to get an even more refined search that pairs you with the right targeted customers, you need to upgrade to paid instead of organic social media marketing.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

FEBRUARY 6, 2023

Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 100

Social Media Features Media Curation 100

ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Friday, they see an ad on Facebook.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. Pinterest: 31%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Navigate the Channel

JANUARY 8, 2024

What’s working? These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. How does that work exactly? However, it can be difficult to do so when different channels have different best practices and requirements. [It]

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

JANUARY 6, 2017

Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. A Growing Wave. Assume a Mobile Audience.

Facebook 72

Facebook Video Marketing Youtube Budget Programs 72

Sprout Social

JUNE 17, 2020

The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. There are five stages of a marketing funnel and videos can fall easily into each stage, as long as you develop your video content strategy to intentionally target these stages. It’s relatable and short. 2 – TSA Friendly.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Directive Agency

OCTOBER 2, 2019

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Most platforms have a multitude of demographic and interest-based targeting options to reach new users. These goals include awareness, lead generation, and engagement. Customer Lists.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

OCTOBER 6, 2022

Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. Videos can go viral on a variety of different platforms. Each purpose will require your team to create different videos for audience members at different stages of the funnel. How many views does a video need to be considered viral?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128