differences 
The Point
SEPTEMBER 11, 2017
The result is fewer unqualified leads from people who would never buy your product. In addition, showing the different elements makes the offer more tangible, and, therefore, more interesting. The creative requirements for sponsored updates are simple – a few lines of text and a custom image.
The Point
OCTOBER 14, 2010
The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. It makes a big difference for SEO and search traffic.
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The Point
SEPTEMBER 6, 2011
Next, Spear designed a custom lead nurturing workflow – a series of automated email communications to be triggered by different types of both inbound inquiries (Web registrations) and imported lists. Spear also retooled iDirect’s lead scoring system to better prioritize leads and improve productivity for the company’s inside sales team.
The Point
OCTOBER 8, 2009
promote company’s approach to [company’s technology & product category]. Isn’t this just a question of two different approaches? The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. enhance company’s image by delivering insight to key online communities. So why does it matter?
The Point
AUGUST 6, 2012
Social media used to mean launching a blog, or designing a corporate Facebook page. Important note: offering incentives for sharing is very different from offering incentives for writing nice things about your company and product. If someone shares your Webinar via Facebook, do you credit the Webinar or Facebook?)
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