SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 102

Twitter Best Practices A/B testing Social Media 102

SmartBug Media

MARCH 9, 2023

In today's digital marketing landscape, it is essential to understand the difference between earned, paid, and owned media. The most common types of social ads are featured on Facebook, Twitter, and Instagram. Facebook offers a wide range of ad formats , including single-image ads, carousels, and videos.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

KoMarketing Associates

JANUARY 25, 2018

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. As you can imagine, these essential differences impact how SEO is applied across programs; however, there are certainly some strategies that can be tailored to both B2C and B2B SEO campaigns. This all seems fair enough, right?

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? But they're also incredibly different in terms of purpose. Ultimately, Facebook's purpose is to connect people with their friends and family.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Ø Twitter is just.05%. Pin saves are like re-tweets or Facebook shares.

Social Media 359

Social Media Advertising Channels Media Business 359

Buffer

SEPTEMBER 8, 2022

But following the recommendations of different platforms can take a toll on creators. These factors might change depending on different factors like your audience, type of content, and whether you count Stories, Reels, and Posts when talking about Instagram. Automation comes in different forms.

Practices 119

Practices Product Top of Funnel Creativity 119

illumin

DECEMBER 6, 2023

Analysts predict that Facebook and Instagram will continue to earn higher revenue than its competition in the coming year, with Facebook bringing in $1.02 This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay. Benefits Facebook has many benefits for advertisers.

Demographics 63

Demographics Facebook Emarketing Loyalty 63

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. They subconsciously associate sites with different emotional “jobs” when they use (or don’t use) a particular medium. Two-thirds of US adults regularly use Facebook.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Webbiquity

MAY 25, 2021

So who better talk to about the similarities and differences between B2C and B2B influencer marketing? We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

JULY 22, 2021

Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. To get Gen Z’s attention on social media, lead with entertainment and tweak your content to fit different Gen Z sub-segments. Find and buy products. This generation wants to make a difference.

Social Media 138

Social Media Generation Media Lead Ranking 138

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Pam Didner

SEPTEMBER 21, 2022

Many people and departments create content in many different ways, often without a cohesive plan. That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites.

Planning 90

Planning Work Management Product Content 90

Vidyard

SEPTEMBER 23, 2021

So you’ve finished all your pre-production homework, and now it’s time to actually make your video. (If If that last sentence made you think “what do you mean, pre-production!?”, The actual “production” part of the video production process should be fairly short and simple if you’ve done your pre-work and planned.

Video Marketing 138

Video Marketing Product Tips Lock-In 138

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Martech Advisor

DECEMBER 18, 2019

Facebook marketing isn’t at the top of the charts for B2B marketers right now for various reasons. Facebook’s organic reach has declined with time and the platform is now seen as a social network for personal communications. are starting to gain popularity while interest in Facebook wanes among teenagers.

Facebook 128

Facebook B2B Marketing Webinar Metrics Planning 128

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! So, the columns could be the months and the rows could be the different models. Outgrow is back with yet another round of exciting, new features.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Given the Apple tagline “Think Different,” it’s no surprise Clubhouse launched first as an iPhone app. It’s ephemeral.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

ClearVoice

DECEMBER 14, 2021

What's the difference between #contentmarketing, #digitalmarketing, and #inboundmarketing? Now that we have a fuller understanding of how these three strategies differ, as well as what they share in common, we can begin to sketch out how they work together in support of a single brand. Start with content. Capture leads.

Paid Content 131

Paid Content Inbound Marketing Paid Search Agency Planning 131

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Marketing Insider Group

JUNE 14, 2021

94% believe video helps consumers better understand their product or service. . For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Remember that each one serves a different purpose. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Optinmonster

APRIL 11, 2024

It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans. Facebook, X.com, Instagram , Pinterest , or any social media platform has the right to suspend or even delete your account at any time, for any reason, without prior notice. But the worst part?

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Optinmonster

OCTOBER 23, 2019

Wondering how to make money on Twitter? Whether you’re a blogger or a business owner, you likely have a Twitter account to promote your brand or business. Since Twitter is one of the biggest social media platforms with 126 million daily active users, there are a ton of people you can introduce to your business. An engaging bio.

Twitter 80

Twitter Paid Content Tips Marketing AI 80

Excelsior Research

SEPTEMBER 7, 2022

What are different types of social media networks and their benefits? We all know, different kinds of social media but do we know what are different types of social media networks and their benefits? What are different types of social media networks and their benefits? Different types of social media and their benefits.

Social Media 52

Social Media Media Blogger Network Marketing 52

Only B2B

FEBRUARY 23, 2022

Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. Despite the fact that Europe and the United States are both considered “Western,” they are vastly different. The Way You Access The Internet Is Different. LinkedIn is still the go-to site for B2B.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+.

Paid Content 91

Paid Content Social Media Advertising Channels Brand Identity 91

Webbiquity

JULY 18, 2023

If you’re planning to invest more in video marketing this year, it’s helpful to understand the different types of marketing videos and how they can fit into your strategy. It’s hard to say what impact Facebook’s Threads platform will have, though there are signs that Threads could be a valuable tool for B2B marketers.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. The short answer is yes !

Facebook 98

Facebook Practices Best Practices Privacy 98

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Webbiquity

FEBRUARY 6, 2024

Label Images for Commercial Intent Include an image in your product structured markup for those images to be labeled with “product.” Specifically, they would label certain images as “products” whenever those images are inside the product schema.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). LinkedIn Ads.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Each network is different, though, so your listening strategy should be customized per network. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening?

Facebook 92

Facebook Tagging Network Marketing Trends 92

Convert

MAY 31, 2021

Scaling content production is never an easy issue. A well-known content marketing expert, Kristen Vaughn, points out an important difference here: There’s sometimes confusion around refreshing content vs repurposing [repackaging] content. I think the difference is important to call out…. Your brand is expected to be everywhere.

Multi-Channel 105

Multi-Channel Advertising Channels Top of Funnel Product 105

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108