KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. For e-commerce websites, ratings that appear in individual product listings are important.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

AUGUST 26, 2020

They can be used for brand awareness on LinkedIn, used in combination with LinkedIn’s pre-filled forms for lead generation, or used to drive traffic to a site or landing page, either to do lead generation on a page you control or to send prospects to a product page or anywhere else you’d like. Product videos. It’s not Facebook.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JULY 11, 2017

What differences have you seen in the types of videos B2B marketers are creating vs. B2C marketers? When appealing to business customers, that audience needs to know that your product or service will truly enrich their business in some way. A B2B example of this is Facebook marketing expert Mari Smith. They definitely can.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

FEBRUARY 7, 2017

Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts? How can marketers better leverage platforms aside from Facebook? Twitter, Instagram). (e.g., Twitter, Instagram). “I Remember, different social channels resonate with different demographics.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

JUNE 2, 2016

While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio. Twitter lists to segment audiences and objectives. Social Attribution in Action. Final Thoughts.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. For example: Video production is becoming a more important marketing tactic for industrial organizations and manufacturers.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

NOVEMBER 27, 2018

How Should We Deal With a Product or Company Name Change Pertaining to Online Marketing? You spend years building a brand, marketing a product, and then, with the click of a button, the name changes. Brand Continuity: The brand or product will be referred to across the web in many different ways. Final Thoughts.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

OCTOBER 5, 2017

Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. Having two totally different branding palettes or messages can create confusion and make customers feel that brands are untrustworthy.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

AUGUST 18, 2020

They can be used for brand awareness on LinkedIn, used in combination with LinkedIn’s pre-filled forms for lead generation, or used to drive traffic to a site or landing page, either to do lead generation on a page you control or to send prospects to a product page or anywhere else you’d like. Product videos. It’s not Facebook.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

SEPTEMBER 29, 2017

No amount of branding and storytelling can fix a product or service that is lacking; however, branding can make all the difference in standing out from the competition. If you’re not telling the story about what your products or services can enable the customer to do, then you’re just selling things. Stop interrupting.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

MAY 14, 2019

HTML titles appear as the titles in search engine results, as well as default titles for bookmarks and social media shared assets (Twitter, Facebook, etc.). The overall structure of your content can make all the difference when it comes to optimization. Of course, other SEO best practices should be kept in mind as well.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

MAY 29, 2014

Personalizing marketing to fit even the most accurate of your target audience can make a major difference. After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. But Twitter is still a core part of most B2B social media marketing strategies. Twitter for brand awareness.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

SEPTEMBER 18, 2012

While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. Facebook is more informal. The audience on Twitter wants information faster. Earned Media Is Not Free Media. One Size Does Not Fit All.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

APRIL 2, 2019

“It matters in people’s perceptions and it leads people to decide whether or not they’re going to buy your product and become a customer for life.” Depending on your industry, demonstrating thought leadership can take different shapes. They give you a voice in questions being asked about your organization or products.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MARCH 30, 2017

In that sense, strategic social campaigns can help support different aspects of your business and lead to some pretty great results, including: More Brand Exposure: Without a doubt, social media helps you reach a broader and relevant audience based on their existing customers (or followers). Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

DECEMBER 30, 2013

The most exciting part about our 10 most popular posts and columns of 2013 (based on traffic metrics for blog content) is that they came from seven different KoMarketing team members. Four Reasons Why Facebook Power Editor Is an Essential Tool. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JUNE 19, 2014

We’re able to gain a better understanding of how people are talking about our industry, our product/service, and build genuine relationships with our customers and fans. Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

JANUARY 26, 2016

Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier. Each social network is different and not every post you write can be conveyed appropriately when shared. Optimize Content for Sharing.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. Google+ and Google+ Pages for Business are two different but directly-related entities.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

JANUARY 12, 2016

After a software release, product launch, or marketing promotion goes unnoticed, the sentiment around the office may be disastrous. In a movie or book, backstory is a dramatic revelation that can play out in several different techniques as a way of communicating more layers of a story. A Failure Of Epic Proportion. The result?

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

KoMarketing Associates

JULY 24, 2015

If your organization is suffering from a case of the “olds” and you want to take your branding and marketing into the 21st century, here’s some areas where a breath of fresh air can make a huge difference in customer perception and interest. Fresh Colors and a New Logo.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

KoMarketing Associates

JANUARY 25, 2018

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. As you can imagine, these essential differences impact how SEO is applied across programs; however, there are certainly some strategies that can be tailored to both B2C and B2B SEO campaigns. This all seems fair enough, right?

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

KoMarketing Associates

JULY 1, 2014

Are Pages From Social Media Sites Ranked Differently? Are Links in Footers Treated Differently Than Paragraph Links?v. Other ideas Matt Cutts talks about in this video are controversy (not recommended on a regular basis), productive community participation (like answering questions), and original research. Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

SEPTEMBER 14, 2015

He highlights this by explaining the difference between direct mail vs. junk mail. Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. Content that zags takes notice of popular topics, but intentionally goes in a different direction.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

NOVEMBER 10, 2021

Facebook is one of the oldest social media platforms on the market. Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Facebook: 1 and 2 times a day. Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

SEPTEMBER 7, 2017

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. For instance, if someone is new to Twitter and doesn’t use the platform regularly, it wouldn’t make sense to reach out to them there to make a connection.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

MARCH 23, 2022

Are your Twitter efforts paying off — or do you feel like you’re shouting into a crowded room? . In fact, 54% of B2B marketers currently use Twitter to expand brand awareness, interact with prospects, and, yes, even drive sales. . Twitter Ads lets you target users based on location, language, device, age, and gender.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

KoMarketing Associates

SEPTEMBER 18, 2018

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. The above stat offers two different valuable nuggets of information for B2B tech content marketers. For this reason, it’s critical to create content that addresses different target audiences.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

OCTOBER 22, 2019

Today’s online users, whether they are searching for something during their off time or on behalf of their employer, often turn to video to learn more about a product or service, whether it’s learning how to use it, its features, or which is best. This info can include social media links, important product pages, and more about the company.

Video Marketing 125

Video Marketing B2B Marketing Practices Tips 125

KoMarketing Associates

JANUARY 3, 2019

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. How To Use Facebook Video Ads to Generate B2B Leads.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

FEBRUARY 26, 2019

Actually carving out time and sitting down to write is often the hardest step in the content production process. As you type, Grammarly will flag misspelling or grammar errors, and will also tell you when a sentence is hard to read or could be worded differently. Free Content Creation Tools. Pomodoro Timer.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

JUNE 9, 2015

In the words of Tom Haverford and Donna Meagle, treat yo self (different show, but also one worthy of watching). In today’s digital world, there’s a lot of talk around diversifying content via multiple social platforms (Facebook, Twitter, Instagram, LinkedIn, Google+) and other digital media (blogs, video, ebooks, etc.).

Marketing & Strategy 120

Marketing & Strategy Storytelling Content Television marketing 120