Facebook, Product and Twitter - B2B Marketing Zone

Want proof that the C-suite is into social media? Here it is.

Chris Koch

OCTOBER 30, 2009

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. These are not the people we imagine Twittering about their need for complex enterprise IT services. Another surprise was that the big shots use all of the different social media tools pretty evenly.

Social Media

Social Media Peer-to-peer Enterprise Management Media

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Level of interest (we’re here because we’re interested in learning about business issues, not your products). for at least that long.

Web 2.0

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B2B Marketing Zone

Chris Koch

Want proof that the C-suite is into social media? Here it is.

How old-school data capture is poisoning marketing and what to do about it

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