B2B Marketing Traction

MAY 30, 2014

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Relationships make a difference. Going beyond the boring product pages online? Transparency.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. But your buyers are first and foremost human , and the way they buy consumer products has changed. Buyers have developed different expectations as consumers. They also buy because they feel good about the company that manufactures or supplies a product or service. They want stories.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Let’s look at some of the differences and opportunities on both platforms. The Demographic is Different on Instagram and Pinterest. Instagram, not so much.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

OCTOBER 1, 2009

” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. Then, set up different campaigns to fit the different needs. Know how to best communicate with your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

NOVEMBER 13, 2013

Write a creative marketing persona that describes each type of customer that buys your product or service. Stand out from the crowd because of the way you package your product or because of the customer experience you create. Here are four key things you need to focus on your customers in your marketing plan for next year.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100