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Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

Twitter finished second, named most important by 20 percent of respondents, followed closely by the popular chat app Snapchat with 19 percent. The research does not necessarily say teens are moving away from Facebook. The research says they “prefer” Instagram, Snapchat and Twitter. Only 15 percent of teens in the survey said Facebook topped the list. teens.

How the News Feed Algorithms Work on Facebook, Twitter & Instagram

Hubspot

You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Trouble is, each algorithm works differently. Facebook's News Feed Algorithm. That's what Facebook's News Feed has been about since the very beginning. Let's dive in.

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Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Time will tell. 3.

Facebook or Twitter – Which is Better for Your Small Business?

Vertical Response

So what about the top social media networks, Facebook and Twitter? In the Facebook camp, take a look at businesses such as Talking Finger , Earthegy and Chocolate for Breakfast  for inspiration. In the world of Twitter, look no further than Tacolicious , Odell Brewing and Food in Jars. Twitter. This is true, however, with retweets on Twitter. Staying Power.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. of allocating existing budgets differently? emerged with smart products that offer features like. attention from a high level of production to. increase productivity. still experimenting with different options. First, Facebook and email were clearly the. topped Facebook as the most effective organic.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

A different way to think about social media ROI

grow - Practical Marketing Solutions

have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. Was it something they saw on Twitter or Facebook a month ago, a newspaper ad, a drive-time radio spot, or a powerful recommendation from a friend? First, I am going to give you ONE view.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. It was the second-largest Internet IPO ever by an American company, trailing only Facebook. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? Utilize Twitter advertising?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. chair for eight different departments. It is crucial that leaders from different parts of the organization consistently come. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. your product and brand message.

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Here’s why 100,000 people unfollowed me on Twitter — This was a funny yet useful post. 10 Reasons Why Twitter is Content Marketing’s Best Friend  – Received a monster reaction to this post and it had been a long time since I wrote about my old friend Twitter. This post connects the dots between Twitter and content. Still, this had to be said.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Despite his trademark portrayal of these happy, well-adjusted characters, Robert Young’s reality could not have been more different.  He admitted to being a terrible father and husband, and was often described as a bitter man.  He suffered from depression and alcoholism, and spoke openly about a suicide attempt in the early 1990s. The essence of social proof. My instinct said no.

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20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

For instance, did you know you can reorder the sections on your Facebook business Page? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Facebook. 1) Save links for later. The free Chrome Extension turns display ads into images of pets on every website you visit, including Facebook.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French.

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.). 1) Create your to-do list for the day. Apps: Facebook, Twitter, LinkedIn, Pinterest.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. meaningfully with different target audiences. Don’t just talk about your product or service. and Twitter followers. B2B Marketing. know which half."

Facebook Can’t Escape Bias, No Matter What It Says

Contently

Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section. adults get their news from Facebook.

4 Reasons Snapchat Lenses Are a Genius Ad Product

Contently

The lenses have also become a successful ad product for Snapchat. Instead of giving users a few brand options with the normal lineup of lenses, Snapchat only offered nine lenses of different X-Men characters. The core of the product consists of one-to-one snapping and the one-to-group Stories feature. They’re pretty cool, and people seem to enjoy using them. Scarcity.

New research shows Facebook impacting behaviors in formative years

grow - Practical Marketing Solutions

My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. In data that my company ( Edison Research ) just released yesterday , we found that 54% of all Americans age 12 and over have a personal profile on Facebook. Facebook) is remarkable, to say the least. And by Facebook.

49 Noteworthy Social Networking Stats and Facts

Webbiquity

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. Yet within the 50 largest global companies, not one CEO is active on Facebook.

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B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. meaningfully with different target audiences. Don’t just talk about your product or service. and Twitter followers. B2B Marketing. know which half."

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can.

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

Hubspot

If a real estate company is going to post anything to social media, they’re likely to do it on Facebook. If they''re posting more than once a week, real estate companies are more likely to publish to Twitter so they don''t spam their fans. If one thing stands out about this graph, it’s that the marketing services industry heads straight to Facebook. Marketing Services.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. 2. Trust.

Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages

WindMill Networking

LinkedIn Company Pages  are actually a combination of a number of different modules that are rarely maximized by businesses.  In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. The careers page within a company’s page notes job openings.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. meaningfully with different target audiences. Don’t just talk about your product or service. and Twitter followers. B2B Marketing. know which half."

9 Twitter Etiquette Tips for Businesses Starting Out on Twitter

WindMill Networking

There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust.  There are many Twitter mistakes for business to avoid.  Make them count.  dashboard. 3. Related articles.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights is slowly being rolled out for business pages (not personal accounts). Who has access?

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

Biznology

Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. It’s like Facebook for B2B. Twitter. great tool to use to mine your Twitter followers is Followerwonk. Then build another.

B2B Product Marketing Tips in the Age of the Customer

Kapost

Let that sink in for a minute.  In the Age of the Customer, the best B2B product marketers are keenly aware of the convergence of understanding buyer personas and building content specifically targeted at those buyer’s needs. Insights from World-Class Product Marketers. Product Marketing Is Content Marketing. of Product Marketing & Inbound, Kahuna. How so?

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How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. Retarget the experiment group with Twitter Ads in conjunction with our regular nurturing channels.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. Wrong.

7 Hot Apps That Will Skyrocket Your Productivity at Work

Hubspot

Jelly app is the solution to this predicament. I''m not talking about fruit preserves here, but rather an innovative social Q&A app derived from the creative mind of Twitter co-founder, Biz Stone. Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint. 2) Pocket.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

6 Twitter Contest Ideas Worth Exploring

WindMill Networking

Pin It Twitter contests help you spread the love – and reach important marketing objectives. Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. One way to differentiate yourself with your competitors is to organize a different type of contest. Have you had a Twitter contest that you would like to share

11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More. Facebook Live. 7) Show off some skills. Snapchat. 1) Raise awareness for a cause.

How to Build Your Twitter Following (for Free)

Marketing Action

Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. Buying cheap followers is even worse. I’m sure you already know not to give in to the temptation of the “buy 100,000 Twitter followers for $39” deals you see everywhere on Twitter. Tweet often.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

We only need to look at our own field of marketing to get thoroughly depressed by the incredible volume of content that simply drones on about the same old topics (“Five best Twitter tips” any one?). A “they ask, you answer” strategy can’t work in an environment when the same questions are being answered over and over and over again like a daily injection of novocaine.

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Advocates and Influencers: Differences, Uses, and Red Flags

Marketing Action

“Advocates” are customers who are strongly motivated to say positive things about your brand, as well as your products or services. For a different take on the value and risks of incentivizing advocates, see Zuberance’s blog post on the topic.). So What’s the Difference Between an Influencer and an Advocate?  . This is a review of Act-On on G2 Crowd. Joe G. So Who’s Left?

How to Customize Your Social Updates for Facebook and Twitter

Hubspot

Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. Twitter and Facebook speak a different language -- what your audience looks for on one is not the same as what they look for on the other. Twitter: 140 Characters or Less. Twitter: Frequently.