The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Spear also retooled iDirect’s lead scoring system to better prioritize leads and improve productivity for the company’s inside sales team.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Marketing Insider Group

MARCH 3, 2011

I suggest: Speak to all the different types of customers you are targeting. Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. Use their words.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Content Standard

JANUARY 21, 2015

History tells us that, when marketing software solutions, it’s more natural to talk product than what an audience actually cares about. Now we see the faults in our ways, and we’re challenging each other to think differently about digital marketing. Matt Wesson, Content Marketing Manager, Salesforce.com ( @mattbwesson ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Adobe Experience Cloud Blog

AUGUST 30, 2011

web users have Facebook accounts (Source iStrategy Labs). Some 43 percent of users will “like” a brand on Facebook, and there is at least a 17 percent likelihood of purchase (Source: MarketingProfs). As I have argued here many times before, buyers today are on a very different journey. 71 percent of U.S. Has your company?”.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

JUNE 8, 2012

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. They just want to be able to manage their Facebook page. Because I think about my mom, and I wonder if my mom, who’s a fairly active Facebook user. That’s interesting.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

JULY 21, 2011

George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace. Nowadays, people find about your product or services through a variety of platforms. What’s the Social Marketplace? Connect with HubSpot :

Salesforce.com 28

Salesforce.com Multi-Channel Hubspot Webinar Metrics 28

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. Our competitors, like many, often spread FUD (fear, uncertainty, doubt) about our product. familiarity with salesforce.com is a plus. A thick skin.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Hubspot

OCTOBER 20, 2011

Learning from the gang of four (Amazon, Apple, Facebook, and Google). The planks that I have in my platform, for example, are different than the planks that HubSpot has in its platform.". You want people to take your product and services in different directions.". An example of this is Twitter and TweetDeck.

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

Hubspot

FEBRUARY 9, 2014

You could also find some good stuff on Twitter, LinkedIn, Facebook, and the like. The site offers 14 different newsletters to cater to different interests, and all of its emails are mobile-optimized. How Salesforce Reached $3B in Revenue by Improving Management Productivity. Need proof? Hit the jump to learn more!

FAQ 28

FAQ Hubspot Salesforce.com Inbound Marketing 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. We will also open the entire product up into a platform by providing a clean, simple API. Why Raise More Money?

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Hubspot

MARCH 23, 2015

Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best: A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology. Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ".

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Hubspot

MAY 12, 2010

Conventional wisdom taught us to promote our products as much as possible. The brilliance of this seemingly unbelievable practice was revealed by Polly Sumner, Chief Adoption Officer at salesforce.com. Mention a Reputable Competitor As a Means of Differentiating Your Business “We are different from _ because __.”

Differentiation 28

Differentiation Lead Scoring Lead Ranking Salesforce.com 28

Hubspot

AUGUST 20, 2013

Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. That way sales reps can be more effective and more productive. Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. How to Shop.

Work Management 28

Work Management CRM FAQ Marketing Management 28

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

AUGUST 8, 2012

Social graph: Behavior on social networks like Facebook and LinkedIn. Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! Then, you can engage by providing relevant content.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Hubspot

JUNE 24, 2010

Try browsing a small business app store (such as Google App Marketplace , GetApp.com , Salesforce.com AppExchange , etc) sponsored by a company whose applications you already use, taking advantage of customer ratings and comments to help you get to a manageable short list. But, you need a strong pulse on your market to be effective.

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28

Buzz Marketing for Technology

JUNE 27, 2008

How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter). Further, I have become a fan of Twitter - a micro blogging tool which you can control using Google Talk and other IM clients. Some enterprising folks have taken data feeds from the BBC and CNN and ported them to Twitter. This series has several parts.

Paid Content 100

Paid Content Personalization RSS Work Management 100

Customer Experience Matrix

MAY 11, 2011

More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. Engage still relies on Salesforce.com to produce revenue reports.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

JANUARY 24, 2015

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. The system integrates via Zapier with ecommerce products.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 31, 2014

The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. Here are a few options.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Heinz Marketing

DECEMBER 16, 2019

It’s not about building relationships and I think that’s the key difference here. Today is absolutely no different, very excited to have with us on the show today Jon Ferrara. I think that that’s what makes GoldMine different was it wasn’t a CRM design for management. He is the founder and CEO of Nimble.

Top of Funnel 43

Top of Funnel Marketing Automation Services Work Management Enterprise Management 43

Convince & Convert

NOVEMBER 20, 2013

Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “ The Facebook Imperative.” That such collaboration creates a hive of enterprise productivity focused on customer needs? People would behave differently. Forget about hammering customers with corporate messages and ads.

Social Media 152

Social Media Media Paid Search Agency Salesforce.com 152

Customer Experience Matrix

NOVEMBER 29, 2010

Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. This might foreshadow attrition problems at other vendors.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JANUARY 3, 2013

More productively, the deal also shifted discussion from components within a marketing suite to where marketing systems fit within the larger world of unified customer management. That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). A user is frustrated by a perceived malfunction in your product. Many include at least the most popular blogs as well.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Convince & Convert

JUNE 29, 2012

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Eric : Well, the Facebook mantra is move fast and break things and, you know, it’s not surprising.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Webbiquity

MAY 23, 2017

FailChips , JailBlimp and KaleLimp to SnailPrimp, MaleCrimp and MailShrimp , fictitious products that ranged from potato chips to fashion and beauty trends, were created and promoted through short films, social media buzz, and even a music video. However, anyone searching for these products online would be rerouted to the MailChimp website.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 345. ” — RazorSocial (Tips).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

FEBRUARY 28, 2017

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help. 2) Time Doctor. Google Review Count: 183.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Paul Gillin

JUNE 24, 2010

With split testing, you can try two different experiments, each targeting a different segment of your customer base. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. A good CRM system is essential. PUTTING IT ALL TOGETHER.

ROI 50

ROI Paid Content Social Marketing Webcast 50