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Building Product Marketing Icons – Old vs. New

Navigate the Channel

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

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How consumers are contacting brands on social media this holidays

Martech

How brands merge customer profiles from different channels also makes a difference. Discovering new products. Social media will play a significant role in how customers discover new products during the holidays, the study found. Dig deeper: Two frameworks for resolving identity and improving customer experience.

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3 Awesome and Effective Ad Copy Examples

ClearVoice

From print magazines to Twitter threads, these brands made waves with their excellent use of words. A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. Heinz #mayochup. Karmarama’s “That’ll do”. Know your platform.

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Your Ultimate Guide to Ad Copywriting

Anyword

Simply put, ad copywriting is writing that works to promote and sell a specific product, service, or even content. Ad copywriters create sales-inducing language for products/services that not only makes them appealing but also convinces people to buy it (or at least look into it). What exactly is ad copywriting? The end result?

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Paid, owned, and earned media: What’s the difference and how to track them?

Parse.ly

Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways. Paid ads are specific to different platforms. This customer feedback can help you strengthen different aspects of your company. How can you do that?

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Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years. Harry’s Launched An Editorial Magazine.

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Why Marketers Are Embracing Live Videos

Biznology

They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. The potential is immense, and it has still not been used enough. Land Rover.