Webbiquity

MARCH 31, 2022

Here are eight B2B marketing strategies that can make a big difference today. So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product?

Marketing Budget 285

Marketing Budget Enterprise Management Work Management Sales Management 285

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 77

Twitter Eye-Tracking Keywords Work Management 77

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Content marketing is less about the sale of a product/service than that of an idea and the brand behind the idea. Follow Whole Foods on Twitter for a constant stream of ideas and recipes.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). LinkedIn Ads.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. The goal of the subreddit is exactly what it sounds like: to stop the endless switching cycle and find a product I can have for life.

Research 142

Research Loyalty Case Studies Communities 142

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Don’t let anyone else tell you different. What channels will fit your products or service? Unsurprisingly, our social posts and content do well there as our product and target customer fit.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Don’t let anyone else tell you different. What channels will fit your products or service? Unsurprisingly, our social posts and content do well there as our product and target customer fit.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work. Live Videos.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 132

Social Media Product Media Work Management 132

Webbiquity

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Marketing Automation Services 234

Marketing Automation Services Social Media Marketing Automation Social Marketing 234

Sprout Social

OCTOBER 27, 2022

Most questions are about product availability and payment methods, but a few are feedback about the products or the buying process.” New product launches or promotions lead to an influx of sales, which means more opportunities for inbound questions, so have your social media presence properly staffed.

Social Media 106

Social Media Statistics Marketing Management Ideal Customer Profiles 106

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions? You should.

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand.

SWOT 92

SWOT Budget Programs Eye-Tracking Advertising Benchmark 92

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. How to Do Social Selling on Facebook. If you primarily sell to businesses in your local area, for example, engaging with nearby companies on social media will ensure that your brand is what comes to mind the next time they need your product or service. What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Contently

SEPTEMBER 25, 2018

Both channels let people discover valuable content—just in different ways. Search was more transactional, asking users to come prepared with a keyword or a question. This version of Google starts to look a lot like parts of Facebook, Reddit, Twitter, and Pinterest. Google is morphing search into a Facebook-esque newsfeed.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Anyword

FEBRUARY 10, 2022

Simply put, ad copywriting is writing that works to promote and sell a specific product, service, or even content. Ad copywriters create sales-inducing language for products/services that not only makes them appealing but also convinces people to buy it (or at least look into it). What exactly is ad copywriting? The end result?

Copywriting 98

Copywriting Ads Lead Scoring Lead Ranking 98

Top Rank Marketing

DECEMBER 20, 2023

Consider starting with Pinterest to find keywords. Consider starting with Pinterest to find keywords. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Encourage it, engage with it, and re-pin USG posts to help share your brand’s products. Research keyword trends and topics.

Paid Content 112

Paid Content Search Marketing Promotion Advertising Agencies 112

Convince & Convert

MARCH 19, 2013

Here are 9 social media tools that will help you save time and improve your productivity. If you want to be more productive and proactive with your online relationship management, trying using Nimble. In the example above, the source is a blog’s RSS feed and the destination is a Twitter account.

Social Media 167

Social Media Product Tools Media 167

Optinmonster

FEBRUARY 11, 2024

If you’re using Shopify, you can use an app like Social Marketing All in One to ask customers to share a product as soon as they add it to the cart, and then reward them with a discount. For example, Dropbox’s onboarding process is gamified, allowing you to unlock more storage as you reach different milestones.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Where is your audience most active when researching your products/services? Clearly outline the desired visitor actions to shape your campaign process.

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I

Effectiveness 117

Effectiveness Social Media Paid Search Agency Viral Marketing 117

Sprout Social

NOVEMBER 10, 2022

The services or products you provide. Keywords that help people find your brand via search. Facebook’s profile for business pages is a bit unique because its bio information is split up into different sections. Ben and Jerry’s Facebook profile is a good example of this template. Hashtags and keywords.

Social Media 89

Social Media Brand Identity Branding Media 89

Launch Marketing

MAY 25, 2022

Utilize Relevant Keywords in Posts. But to take it an extra step, think about including keywords to encourage tagging and indexing from the thousands of Google crawlers, which can help SEO performance. It might not seem like a big difference but look at the keywords in both examples. LinkedIn, Facebook, Twitter ).

Social Media 116

Social Media Optimization Media Keywords 116

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. However, nurturing prospects goes beyond giving a sales pitch and answering questions about your brand’s products and services. Remember, LinkedIn is different from a resume.

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Sprout Social

MARCH 16, 2022

Here are some key video engagement metrics to help you dive deeper into your performance data and know where to focus your production efforts. Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. Facebook prioritizes content that sustains viewer attention.

Video Marketing 120

Video Marketing Youtube Click Rate Allocation 120

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. In order to vote on Twitter and Instagram, fans had to include the radio station’s handle, an artist’s name and #ArtistOfTheSummer.

Marketing Management 120

Marketing Management Paid Search Agency Social Media Keywords 120

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 89

Analysis Marketing AI Examples SWOT 89

readwrite

JANUARY 1, 2014

Facebook, Google, and Twitter are all jockeying for the hearts and minds of customers and advertisers alike. But there are big differences in what they’re doing and how useful their understanding of their users may be to advertisers. Round One goes to Facebook. First, some background. First, some background.

Twitter 40

Twitter Facebook Google Ads 40

Engagio

JULY 29, 2021

Forgetting Facebook. While there are certainly different tactics and mediums to use, there are specific channels that serve both, despite your preconceptions otherwise. Take Facebook: the archetypal B2C platform, right? Surely Facebook is only for sharing cat pictures and parents posting their kid’s graduation photos, right?

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Contently

SEPTEMBER 8, 2016

Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Some may be announcements or product promotions. Upload sales-centric content to the library, and then tag them with all the key parameters, such as: Product families.

ROI 91

ROI Effectiveness Planning Content Marketing 91

seo.co

FEBRUARY 1, 2023

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.” Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Hubspot

FEBRUARY 5, 2020

In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. And, of Twitter's users, 44% of them are adults , ages 18-24. Every social media channel is different. It might be different than other social strategies.

Paid Social Agency 97

Paid Social Agency Social Media Media Budget Programs 97

Sprout Social

JUNE 17, 2020

Plan content production. Know what post-production entails. They may start on a product page on the website and then branch out to land in a social ad. This is especially useful for direct-to-consumer brands like Lo & Sons, where product videos are necessary to help the consumer picture themselves with the bag.

Social Media 143

Social Media Social Marketing Video Marketing Paid Search Agency 143

TrustRadius Marketing

JUNE 20, 2022

This helps you optimize how your product or service is positioned within your niche market. Other popular products, like Cyfe , now only offer paid plans. For social media analytics, here are our favorites in 2022: Product trScore Pros Cons Audiense 7.7/10 This means analyzing social media conversations about a brand or product.

Social Media 116

Social Media Analytics Work Management Media 116

Engagio

MAY 26, 2020

Forgetting Facebook. While there are certainly different tactics and mediums to use, there are specific channels that serve both, despite your preconceptions otherwise. Take Facebook: the archetypal B2C platform, right? Surely Facebook is only for sharing cat pictures and parents posting their kid’s graduation photos, right?

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Huptech Web

JANUARY 13, 2023

Facebook ad statistics. Twitter ad statistics. Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. Google Ads Receive 65% of Clicks on Buying Keywords.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52