Marketing Insider Group

AUGUST 11, 2015

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. My interpretation of these results starts with an understanding that the B2B buying experience has fundamentally changed.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ViewPoint

MARCH 6, 2012

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. On average, B2B marketers employ eight different content marketing tactics to achieve their goals.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Choozle

MARCH 18, 2020

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. According to a Forrester Research study, 28 percent of U.S. Consumers are spending more of their time in this digital medium at a surprising rate.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. As for your content, setting up well-planned and thought-out call-to-action phrases in your Instagram captions can make all the difference.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Customer Experience Matrix

SEPTEMBER 3, 2009

One drawback with these studies is that they only look whether people participate in different activities, not how much time they spend. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. What is the share of ad spending for different media? of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Marketing Institute

MARCH 23, 2018

Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). Timing made the difference between 1.8% Drive deeper relationships. Contingent permission.

SMS 110

SMS Conversion Planning Paid Search Agency 110

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. While the decision is also contingent on different factors, the increasing popularity of artificial intelligence will lead more companies to incorporate this digital marketing strategy trend. million customers.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Biznology

JUNE 19, 2014

Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 We have to create a seamless experience across different touch-points. We have to make it easy for consumers not only to purchase quickly on their mobile devices, but also to have the same brand experience across different platforms.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” This is the real attention grabber and the easy one: according to eMarketer, influencer marketing returns $6.50

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 7) eMarketer. Sounds almost too good to be true. It’s easy to search statistics by recency, category, and type of research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! As you complete this exercise for different personas, you’ll begin to see similarities and differences. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. How do they build a business case?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Is the definition perhaps a bit different than just going after big viewership numbers? Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Yes, again.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

JANUARY 9, 2017

Knowing the best times to post on social media can make the difference between one click or 10. Through the different data sources, Facebook is certainly an active spot every day of the week. Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Always fish where the fish are biting.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Today’s capital flight looks much different than 1980s Detroit. Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. No wonder most marketers are miserable ! billion by 2024.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

TrustRadius Marketing

AUGUST 21, 2018

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. Google reports that roughly 50% of B2B queries are conducted on smartphones.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Honestly, I am not sure there is one singular answer to the topic of what to gate or not-gate with content as different business models lend themselves to different strategies. Forrester Blog for Interactive Marketing Professionals.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

MAY 24, 2009

Their solution requirements may be very different from what the ‘small’ demographic typically defines. The point here is that the product, service, solution that a group of companies really want could be quite different from what the broader pack needs.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! At a bare minimum, however, CPQL gives a company a more effective way to measure the relative performance of different tactics. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

JULY 15, 2014

It could happen because the item got sold on a different platform (maybe a traditional brick and mortar store?) How many different websites have you shopped on to date? Given these numbers, the only real alternative that any ecommerce business has is to incorporate as many different payment options into their system as possible.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

WebMarketCentral

SEPTEMBER 4, 2008

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. The only difference is the ugliness." How Can Marketers Harness The Social Web? Listening and sincerity are high on her list.

Social Media 20

Social Media Optimization Linkbait Media 20

Hubspot

AUGUST 20, 2019

Emarketer ). eMarketer ). Forrester ). Those "similar-but-different" companies are going to be out there. billion users worldwide. To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. 54% of social browsers use social media to research products.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Marketing Insider Group

JUNE 14, 2012

Forbes (@ Forbes ) – I thought about grouping these next 5 together but they each have a slightly different approach to covering news, business and life. Forrester (@ Forrester ) – top analysts firm covering business and marketing. eMarketer (@ eMarketer ) – another great marketer resource for stats.

Curation 100

Curation Resources Emarketing RSS 100

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. According to a press release by YouTube , its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

hours per day on their mobile devices.” ( Emarketer ). About 47% of marketers claim that they sometimes will test different subject lines to improve overall email performance. Forrester ). ( PR Newswire ). In the US, 96% of people own a mobile phone. Pew Research Center). According to Pew Research Center, “people spend over 3.5

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. " Read on to get their insights. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 4, 2017

The two tactics address different stages of the buyer journey; blogging is great for lead generation because users can discover content through search, and social media is best for building a relationship with leads and directing them back to your content over and over again. . #5. Social Media Examiner. . TopRankBlog. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

LEADership

NOVEMBER 18, 2014

More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? According to this CMO.com article , Forrester Research states that for every dollar spent on email marketing, the average return is over $44. So, Who Wins? Yet another study says email marketing will become a $6.5

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Webbiquity

JANUARY 17, 2011

How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Content Standard

AUGUST 26, 2015

In the past, there was a clear difference between a marketer and a content marketer. While we’d love the world to be full of organics, the reality is that some synthetics help sustain life, and that’s no different in community building. Amplification. billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

NOVEMBER 11, 2015

The interesting thing about focus groups is that you’re able to see not only how each group member answers each question, but also how members engage with and differ from each other. I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28