Webbiquity

NOVEMBER 10, 2020

And those professionals rely on different sources for decision making than their more senior colleagues. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. Every company’s tech stack says something different. As it turns out—a lot.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Besides Eloqua which really pays my rent? It is amazing how tackling 3 things a day makes a huge difference at the end of a year. What apps/software/tools can’t you live without?

Eloqua 40

Eloqua Work Management Marketing Management Product 40

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. Marketing brings together so many different elements that it’s hard to know where to begin.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Litmus

AUGUST 31, 2020

You may have heard us talking about the 3 pillars of email marketing at different points, but may not know how to put them into practice. The Pre-Post-Perform framework helps your team harness the power of your subscribers, but it will require you to break out of your silos. Have Eloqua ? Get your copy ?. Have Marketo ?

Email Marketing 97

Email Marketing Eloqua Marketo Paid Search Agency 97

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Zoominfo

OCTOBER 28, 2018

Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. Every company’s tech stack says something different. As it turns out—a lot.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. Adobe successfully highlights the different lines of its business through Showcase Pages.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. This means making sure any suggested content from your employees is heard and distributed to maximize buy-in and help your content go further. At Oktopost, we do things differently.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Martech

DECEMBER 14, 2022

Among the many reasons for this is the amount of time spent doing the same tasks over and over for different campaigns. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. Most marketing automation tools let you create different roles for different users.

Work Management 100

Work Management Marketing Management Marketing Automation Services Organization 100

The Point

NOVEMBER 27, 2018

HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK) In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. So yes, paid social media can be an effective demand gen channel.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. This means making sure any suggested content from your employees is heard and distributed to maximize buy-in and help your content go further. At Oktopost, we do things differently.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Customer Experience Matrix

FEBRUARY 1, 2012

It includes nearly 200 data points on 21 products, thumbnail sketches of each vendor’s strengths and weaknesses, and three industry quadrants showing leaders in different market segments. It’s also interactive: you can change the weights assigned to different items and watch the vendors zoom around the quadrant as a result.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. So just like your insights on how your customers respond to different types of design , you need to share what you know. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Ledger Bennett

JULY 31, 2020

But on the flip side he also has to help himself – but in his own mind he can’t. We’re calling it A Day to Make a Difference. Please join the cause, help me smash my fundraising target of £153. The post My Day to Make a Difference for Mental Health appeared first on LEDGER BENNETT. We moved to Bucks 6 years ago.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

PathFactory

MAY 29, 2022

Different alerts can be triggered based on activity of the prospect/customers. This reduces the notification fatigue for the sales team and helps them prioritize meaningful engagement. some MAPs are limited in this functionality (ex Eloqua can only send to one email address vs Marketo who can alert account/lead owners.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

Customer Experience Matrix

JUNE 9, 2009

The idea is to help the sales rep decide who to call first. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

TrustRadius Marketing

JANUARY 8, 2020

I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. To learn about pricing, contact Oracle Eloqua directly.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Heinz Marketing

OCTOBER 4, 2021

Those human connections still, Sangram, make a really big difference and brands that embrace that physical virtual and hybrid strategy are really making strides to build those connections. Today it’s absolutely no different, consider you a friend Sangram , have known you for a long time. So, check about sendoso.com/connected.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. The main difference is that users get the company and contact lists. The value of data from True Influence, or anyone else, can only be resolved through tests, which will probably give different results for different purposes.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Cintell

APRIL 7, 2016

However, from our experience working with B2B organizations and conducting research of our own in this space , Cintell has some differing findings related to the proper ingredients for a buyer persona. It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Crimson Marketing

AUGUST 6, 2015

With the example of United Airlines, we learn what constitutes an amazing experience and how this approach enables unifying data from different parts of an organization. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. Get it wrong and you can do huge damage to your brand.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Conversica

OCTOBER 9, 2018

These categories will help you cater your content so that email recipients will be more receptive to your messaging. Set up triggers in your automation system that move contacts to different communication buckets depending on how they interact with your content. Behavioral triggers. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. c) Landing pages. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52