Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Mapping out your target deadlines for different pieces will keep your process on track. 2) Target Audience Personas.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Marketing Insider Group

JANUARY 11, 2023

Here are 5 of the most common challenges you might face as you work to spin up or scale multi-channel for your e-commerce business, and tips for overcoming those challenges: 1. that all have different requirements, nuances, and best practices. For example, see this requirements and best practices document from Amazon.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Marketing Insider Group

MARCH 18, 2024

Reviewing the top SERPs gives you a blueprint of what works. Image Source: Ironpaper Different formats serve different purposes. Finding your unique angle isn’t just about being different; it’s about being memorable. Your outline is a living document, meant to evolve as your post takes shape.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Martech

SEPTEMBER 12, 2023

Organizations are at different stages of digital maturity and use AI for different functions. The two-by-two matrix helps marketing leaders determine how generative AI tools work in their company’s processes, and whether the tools optimize existing functions or introduce entirely new processes in the organization. Why we care.

Marketing AI 118

Marketing AI Organization Tools Generation 118

Marketing Insider Group

DECEMBER 18, 2023

Every product is different. Effective marketing works in reverse. The content creation experts at Contiem recommend using things like conversational tone, personal pronouns, short sentences, and a visually appealing format to create meaningful product documentation. Traditional marketing starts with the product.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Trade Press Services Newsletter

FEBRUARY 1, 2023

Here are five qualities marketers can apply to their own work to achieve first-rate results. They create a long-term plan, establish clear goals, and have a solid, documented strategy with concrete tactics to achieve those goals. They have a documented marketing strategy with specific, tangible tactics to reach their goals.

Class 130

Class Lead Ranking B2B Marketing Planning 130

Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? The good : Corpus data captures a diverse snapshot of writing styles and subject matter, helping models understand different writing styles. Say hello to Einstein Copilot Your trusted conversational AI assistant for CRM gives everyone the power to get work done faster.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Marketing Insider Group

APRIL 5, 2021

In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL. Google keeps its lips fairly tight on how its search ranking algorithm works. It’s a 175-page document, so it’s heavy with details. SEO practices that matter today can change tomorrow. Key Takeaways. Image: Google.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Contently

MARCH 16, 2023

But to craft workflows effectively, you need the right tools and people in place, plus an understanding of how different dependencies will affect the overall process. What’s more, they enable you to solidify and document content workflows , giving full transparency into the processes needed to get projects from ideation to distribution.

Efficiency 136

Efficiency Design SME Budget Programs 136

Martech

DECEMBER 20, 2023

You may also find that other systems you integrate with your DAM truncate differently, or even have character limits imposed on file names. The implementation of a DAM system can be a significant change to people’s day-to-day way of working so they need to be well prepared to adapt to the changes.

Practices 106

Practices Best Practices Training Guidelines 106

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Spiralytics

NOVEMBER 14, 2022

With the advent of remote and hybrid work setups and the digitization of most business processes, e-signatures are becoming increasingly popular. An electronic signature, more often known as an e-signature is a fast and secure way to sign digital documents. However, it is not applicable to all document types. RA 8792, June 2000.

Act-On 114

Act-On SMS Validation Work Management 114

Martech

FEBRUARY 20, 2024

These two comparatively small changes can make you less prone to errors: Document your deployment process. ” When I worked in retail email, I would ask someone from the direct mail team to go over my campaign emails, test them and look for errors. Document your process and identify your last-mile steps. Why direct mail?

Email Marketing 113

Email Marketing Planning Work Management Paid Search Agency 113

Heinz Marketing

JANUARY 19, 2024

Perhaps different members on your team, or different cross-functional teams, are not aligned on tools, leaving communications and data in silos? They had trouble hitting deadlines as there was no well-established alignment across the different functional areas in marketing. How collaborative is this tool?

Tools 95

Tools Work Management Planning Ideal Customer Profiles 95

Kapost

JANUARY 24, 2017

In fact, astoundingly I was one of the central repositories of institutional memory about how to master simplification—an external consultant who had not worked with the firm for a number of years!” That’s why it’s important to document your content marketing knowledge. Save Your Source Materials.

Planning 48

Planning Allocation Marketing Strategy Marketing & Strategy 48

Martech

JULY 13, 2023

Most lawyers approach those things from a different and more cautious perspective in order to protect the organization from risk and trouble. In my experience, the lawyers I’ve worked with understand the importance of marketers’ goals, and they are willing to collaborate to find viable and suitable tactics and solutions.

Work Management 96

Work Management Marketing Management First-Mover Advantage Advertising Agencies 96

Sprout Social

APRIL 3, 2024

Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. What to consider when choosing UK fashion influencers Although we admire the massive awareness of the Rihanna’s and Kim K’s of the fashion space, brands shouldn’t limit themselves to only working with mega influencers.

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Martech

APRIL 24, 2024

Ensuring martech is aligned with marketing processes and avoiding overlap between different platforms can result in cost savings, time efficiency and increased productivity for marketing teams. This document isn’t final; it’s meant to spark productive discussions among the various teams working with martech.

Process 65

Process Top of Funnel Work Management Marketing Management 65

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Employee engagement is a large use case for an online video platform, especially now that the majority of businesses are moving to a remote work environment. Different levels of viewing permissions.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s To help in documenting the new process, you can use a visualization. Image: Salt Flats. “As

Digital Asset Management 109

Digital Asset Management Process Work Management Customer Surveys 109

Martech

JUNE 5, 2023

Part 1: Different cultures Marketing : “I don’t know. IT : “I need a requirements document.” This fundamental difference creates tension but also presents an opportunity for marketing and IT to complement each other. Marketers have a very different focus. Let’s test it.” IT staff want to: Automate. Half-baked ideas.

Effectiveness 90

Effectiveness Work Management Planning Marketing Management 90

SmartBug Media

OCTOBER 13, 2023

Data Governance and Documentation Maintaining proper data governance and documentation is crucial for compliance with data protection regulations. This includes documenting data processing activities, conducting data protection impact assessments, and maintaining records of data breaches.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Optinmonster

MARCH 4, 2024

It shows you if your marketing is working and where you can make changes to improve its effectiveness. While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Tools typically provide this analysis, showing you which version is the winner.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Martech

NOVEMBER 27, 2023

Create ways to “bucket” the different types of records that might or might not be marketable. Data, at its core, actually represents people , and those people may have wildly different expectations for how your company interacts with them. You might consider following this general process: Document what you know.

Marketing Automation Services 101

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 101

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Off-the-shelf doesn’t always work. You’ll need to maintain competency in many different areas. Building your own custom system.

Work Management 109

Work Management Marketing Management Budget Programs Software 109

Martech

APRIL 23, 2024

Survey the organizations and partners you collaborate with to determine how the tool works for them. Once you determine what is most important about the work you do in your martech tool, make sure you have created a governance document that your IT department has signed.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Vendors 73

SmartBug Media

JULY 12, 2021

I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. Storage, including document management, customer relationship management (CRM), and content management system (CMS). Store drafts of documents. The categories I counted include: Design and visual. Networking.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Litmus

NOVEMBER 21, 2023

Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. Your goal is to maintain data encryption and access controls during the move, which means sensitive data shouldn’t hang out on your desktop in an unprotected document.

Process 89

Process CAN-SPAM Template Deliverability 89

Martech

DECEMBER 18, 2023

Optimizing assets for different platforms. AI handles executional work while people provide oversight and judgment. Project management AI-enabled work requires the same amount of attention as any other business activity. Dig deeper: Marketing work management: The forgotten essential 2. AI efforts are no different.

Marketing AI 110

Marketing AI Digital Asset Management Enterprise Management Work Management 110

Brightedge

FEBRUARY 4, 2022

In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search engine optimizers with clarity about a handful of long-running uncertainties. Google published a nifty little explainer video that shows how everything works.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

Martech

DECEMBER 14, 2022

Among the many reasons for this is the amount of time spent doing the same tasks over and over for different campaigns. The best way to be more productive yourself is to train others to do their own work and do their own work better. Documentation. Documentation. Either way, the result is the same: It doesn’t work.

Work Management 94

Work Management Marketing Management Marketing Automation Services Organization 94

Salesforce Marketing Cloud

JANUARY 23, 2024

Which topics are simply not documented at all? Types of knowledge to capture Before you start documenting your institutional knowledge, you want to be aware of the various types of knowledge agents and field service workers use when helping customers. How much of it is duplicative? Here are some to consider: Explicit knowledge.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Salesforce Marketing Cloud

OCTOBER 4, 2022

Imagine your company has individual departments that generate content around sales, support, technical documentation, training, and pricing. Now imagine if each department used a different name for industries or products at the company. In other words, they aren’t visible publicly but work behind the scenes to organize content.

Classified Ads 98

Classified Ads SIC Word of Mouth Paid Search Agency 98

Martech

AUGUST 3, 2023

They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap. Aligning teams with common definitions In order for Electrolux’s data plan to work organization-wide, standard definitions had to be established about key data points and KPIs. What do we mean by consumer data?”

Analytics 86

Analytics Opt-out Paid Search Agency Conference 86

Martech

MARCH 4, 2024

Create a requirements document for new data. Include the logic of your personalization campaign in that document. You can extend the sunset date if it’s still working properly when you review it. Do the links still work? Marketing automation often relies on data from different systems. Catch it before it happens.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Martech

FEBRUARY 21, 2023

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Document your approach from end to end. Identify your client-facing value proposition.

Advertising Agencies 87

Advertising Agencies Automation Advertisements Advertising 87

ActiveDEMAND

MAY 18, 2022

A measurement plan is a marketing document created to help define how marketing KPIs will be measured. The document should be created after KPIs are already established but you might just stumble across some new ones as you build the measurement plan. It should help with web and non-web analytics. Meeting 2: Sales. Live chats.

Planning 80

Planning Sample PPC Marketing & Strategy 80