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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Guest post by Nina Petrov.

eCommerce 269
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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

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What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

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What’s new and what’s working, in B2B channel partner marketing

Martech

Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more. Each has its own target audience expertise and product preferences.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

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Connected consumption is the new customer experience (CX)

Biznology

When countless products and services become connected, personal customer-vendor relationships will be added. Always-on relationships will embed a private, invisible 2-way channel inside of products and services. Imagine that you have a short list of trusted vendors, and they know your personal consumption patterns.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.