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Tony Zambito

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

MARCH 6, 2017

Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. What we can be sure of is the buyer insights of the future will be fundamentally different than the buyer insights of the past. Consider this. Today, the complete reverse has happened. Escaping The Bubble.

Digital Transformation 253
Digital Transformation Buyer Personas Lead Ranking B2B 253
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The New Buyer Experience Economy

Tony Zambito

MARCH 13, 2011

  The digital revolution has ushered in a new age of how products or services reach people that were unimaginable just a short ten years ago.    The mandate being finding channels to push and distribute products or services out to buyers.  Image by davidking via Flickr.   Far from it. 

B2B Sales 100
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