DiscoverOrg

NOVEMBER 14, 2018

Increased closed-won deals – those entering the pipeline are more likely to have the budget, interest, and talent needed for your product to have value. Then build it out with more data points relevant to your activities and industry. It’s different for every business. Are they in a similar industry?

Ideal Customer Profiles 153

Ideal Customer Profiles Profiling Allocation Lead Scoring 153

DiscoverOrg

OCTOBER 27, 2016

I could do this because my territory was very defined—the semiconductor industry in the western half of the U.S. For each account within Group A I did a white-space analysis to determine what products they should buy from us but haven’t along with any recurring revenue I should expect. Step four: Group A is the place to start.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Sales Cycle Analysis 120

DiscoverOrg

JANUARY 29, 2019

For example, you wouldn’t want to target a company using Oracle products if you’re in SAP consulting. Discover companies with a level of maturity that fits your product, and seriously boost win rate. In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

DiscoverOrg

DECEMBER 11, 2018

Darrin Mossor , DiscoverOrg’s Software Development Manager, points to a few key areas we focused on, to grow in a way that produces an evolving, ever-better product for our customers: Build alignment with leadership. It needed a massive redesign to distribute it into multiple applications and micro-services. Time for DOrg 2.

Paid Search Agency 153

Paid Search Agency Companies Work Management Marketing Management 153

DiscoverOrg

NOVEMBER 29, 2016

There’s ONE thing I do very differently: I give a cognitive assessment test to every candidate – we use Omnia. A Team that can understand our product with relative ease and articulate the value of that product to the smart VPs of Sales and Marketing and CEOs that we’re calling on. The test takes 15 minutes.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

DiscoverOrg

MAY 7, 2019

Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). When you are trying to make a sale or influence someone to consider your product or service, who do you want to reach? If you ask sales leader who they sell to, they’ll offer a few key titles, maybe a couple of industries.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153