Contently

APRIL 20, 2018

You probably spent a significant amount of time researching brands, reading product reviews, and weighing your options. The same can be said for just about any high-consideration product—airplane tickets, laptops, B2B software. Whatever the industry, you can’t win over your audience with a single piece of content.

Top of Funnel 148

Top of Funnel Distribution Marketing Funnels Marketing Strategy 148

ClearVoice

MAY 25, 2021

Perhaps no statistic shows more about the lack of familiarity with modern social media best practices than this: For every $5 spent on social media content creation, only $1 is spent on social media content distribution. 5 social media content distribution ideas. 5 social media content distribution ideas.

Distribution 105

Distribution Social Media Media Paid Search Agency 105

Hinge Marketing

FEBRUARY 27, 2020

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

chiefmartech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts?

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Content Standard

JANUARY 10, 2022

As marketers, we need to pay attention and ensure social media channels remain a key part of our content distribution strategies for 2022. LinkedIn has spiked in popularity and engagement this year as thousands of workers have resigned or changed industries. What does this mean for marketers in the short term?

Paid Content 139

Paid Content Social Media Distribution Advertising Channels 139

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. We were just doing organic distribution before. Cardinal Health already had great content.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

markempa

APRIL 13, 2015

I was recently asked by someone how to utilize lead distribution to gain the best results. Many of you reading this post do not have a choice of who you distribute leads to. What can you to do optimize your lead distribution process for higher conversion? Test your lead distribution approach. on a real-time basis.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Be specific about the benefit part.

Planning 65

Planning Marketing Plans Product Ad Building 65

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues. So, what blog topics can help to interest and engage audience about a new product?

Product 133

Product B2B FAQ Verticals 133

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? A content distribution strategy is the answer here. Key Considerations When Developing A Content Distribution Strategy.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

ClearVoice

MARCH 14, 2019

We’ll also take a look at five written boilerplate examples that are used in a variety of different channels to create a memorable, consistent brand identity. When boilerplate is revised quickly by different persons over a period of time and not copyedited, you can wind up with a mishmash of different narratives.

Examples 100

Examples Press SMB Blast Campaigns 100

Sharpspring

APRIL 29, 2020

Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn. Most of the content on your LinkedIn page should be news about your organization or your industry.

Linkedin 86

Linkedin Distribution Practices Webcast 86

nDash

DECEMBER 9, 2021

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. Yes, these distribution channels are valuable—but they’re not enough when done alone. The idea is to incorporate many distribution channels into one strategy. On your social media channels.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

SmartBug Media

APRIL 6, 2022

Have you ever thought of creating a physical commodity out of your digital product? Then do you have the necessary skills and resources for creating the product and taking it to the market? Creating and Selling Tangible E-Commerce Video Game Products. This will ensure that they keep coming back to your brand for more products.

Product 105

Product Work Management Opt-out Fulfillment 105

Hubspot

OCTOBER 15, 2020

You must provide products that consumers genuinely desire. You need to make customers aware of those products. It’s in delivering that third element that distribution strategy comes in. There was a time when selling products was simple. An optimized distribution strategy, then, has never been more critical to businesses.

Distribution 65

Distribution Optimization Marketing & Strategy Work Management 65

ClearVoice

DECEMBER 19, 2018

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. Content promotion and distribution tools.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Brandpoint

JUNE 12, 2019

Distributing your content through the lens of the PESO model is the way to do it — by planning your campaigns this way, you’ll know what you should do first, and how each tactic can work with the rest. Before you begin any distribution process for your newly created video, it needs to have a home on your own channels first.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Any discussion of marketing or demand generation within the CPG industry today requires taking a step back to understand how COVID-19 reshaped CPG brands. Increasingly, these efforts happen on digital battlegrounds.

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Metadata

JUNE 9, 2020

Even more exciting, let’s say this new thought leadership asset does an excellent job at educating, differentiating, and agitating the problem your product solves. First-party content distribution channels. If content is king, then distribution is queen. Sales will be singing your praises by the end of the quarter.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Hubspot

JUNE 30, 2021

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

Distribution 69

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 69

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. They’re great for all sorts of industries, including SaaS marketing , where it’s important to give a visual overview of how a software application works.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

ClickZ

JUNE 15, 2020

Take a long, hard look at how your brand’s product and marketing teams are, or aren’t, working together. This is something marketing teams need their product teams to build and support. The Burger King marketing and product teams work so closely with each other at this point, they are virtually indistinguishable.

Paid Search Agency 93

Paid Search Agency Product Advertising Agencies Mobile Advertising 93

LeanData

JULY 13, 2020

The moral of the story may be a little different, but it reminds me that equal divisions are tough to implement. Even though round robin lead distribution sounds fairly simple – just assign everyone an equal amount of leads – there can be many variations and exceptions. And more so in sales than anywhere else.

Distribution 52

Distribution Sales Qualified Leads Work Management High Quality Lead 52

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Multiple targeting options (e.g.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

ClearVoice

NOVEMBER 23, 2022

Bringing in a managed content production team of professional writers, editors, and strategists can take your marketing to a new level. There are two main ways to outsource your content: through a content marketing agency or a content production service. What is managed content production? And how is it different?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Work Management Marketing Management 52

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video? Video distribution is much easier if you get organized first. Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Brandpoint

JANUARY 19, 2024

The MAT release is defined as a branded, consumer-facing article that is distributed to a network of print and online news publishers. This content strategy connects provides the ability to connect to your audience by sharing your business’s purpose instead of promoting products or services. Learn more about branded content!

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

Webbiquity

JUNE 22, 2021

There are lots of different ways to create B2B buyer personas. This is your target prospect’s company size and industry segment. That is, they either target specific industries (retailers, law firms, manufacturers, financial services, healthcare providers, etc.) or focus on a specific role regardless of industry.

Buyer Personas 321

Buyer Personas Enterprise Management Marketing Automation Services Work Management 321

ClearVoice

MARCH 14, 2024

Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sana Commerce

NOVEMBER 10, 2023

But how is digital commerce different from e-commerce, exactly? Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital commerce vs e-commerce – what’s the difference?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Webbiquity

FEBRUARY 7, 2023

This framework helps you structure your content in a way that addresses different knowledge levels. Are you trying to illustrate a trend or pattern, compare different data sets, or highlight an insight or discovery? Many data visualization styles can be chosen, including different types of charts, graphs, maps, and diagrams.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1 Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1 Video distribution is much easier if you get organized first.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Contently

JULY 5, 2016

Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. A lot of marketers invest heavily in content creation but have no real distribution plan. Whew, I feel better.

Paid Content 103

Paid Content Distribution Paid Search Agency Content Marketing 103

Vision Edge Marketing

SEPTEMBER 13, 2022

Verticals can include industries as broad as medical devices or financial services or can specify a subsegment of a larger group, such as community banks within the larger market of financial services. Niche markets refer to a selection of customers with specific needs that are not necessarily in the same industry.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224