The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Optimize White Papers – Document sharing is a great way to  increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. Business.com’s directory has dozens of categories from Construction to Industrial to Telecommunications. Now that’s quick! MORE >>

In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. That said, through all the research (both quantitative and qualitative), we’ve found  six differences that are separating good to great content marketers. The site is chock full of amazing stories to help this buyer, and is perfectly aligned with Citrix products like GoToWebinar and GoToMeeting. Good to Great Content Marketing – 6 Differences. Public Relations. MORE >>

higher than the media and publishing industry’s average and 5.2% Since this is an in-house product, I have more flexibility to try out new things with our subject line. An interesting A/B test could be using the same subject line but a different symbol for each. Content Distribution Best Practices Content Marketing creativity email MarketingAs one of my many duties here at TMG , I put together the Engage Newsletter that hits your inbox at the end of every month. And if it doesn’t you should sign up. Okay, two second pitch is over. How appropriate, right? The results? MORE >>

But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. And admittedly, we don't tout the value of product marketing enough on this blog. MORE >>

Developers who use the old digital distribution model need to arrange for credit card processing, set up a bank agreement, handle billing and collect outstanding payments. Delivering your products through full service models like the App Store removes much of this backend work. In exchange for a 30% commission, Apple will take care of your credit card transactions and provide a platform where you can focus solely on your product. However, distributing though a respected entity, such as the App Store, eliminates trust-related hesitations. to $0.99–$1.49. MORE >>