Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

ClearVoice

MARCH 14, 2024

Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Trade Press Services

MARCH 18, 2024

Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company. True self-publishing does not include support in the form of editing, design, marketing, and distribution.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Tomorrow People

JANUARY 8, 2021

What we’re talking about are the technical aspects and inner workings of products. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? Where will you promote your products? Positioning: How is your solution different to your competitors?

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

ClickDimensions

MAY 17, 2023

Too often, companies can fall into the trap of only posting promotional product-based content. You won’t be able to do either if you’re only talking about your own brand and products. Once you have found the relevant key players and influencers in your industry, tune into what they’re talking about and post on those topics.

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105

Digilant

AUGUST 30, 2023

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. Sixty-nine percent of viewers used a second screen — typically a mobile device or laptop — to find more information about a product or service after seeing an ad.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc., The ones who just post… anything and everything.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

Zoominfo

JUNE 30, 2019

Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts. The company is well-versed in the world of content marketing—but recently, they ventured into a new format: Podcasting. In fact, Salesforce is among the first.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Marketing Insider Group

APRIL 12, 2021

Paid media ROI is going to be different for any business. It depends on how competitive your industry is, as that will result in higher bids for keywords. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. You don’t own distribution channels or platforms.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

ClearVoice

MAY 24, 2023

Thought leadership differs from SEO content because it is only written with the intention of delivering a point. Thought leadership shows you’re an expert in the industry while speaking to niche points. How will the industry change? Is there something not working in the industry? Do you have unique data?

Thought Leadership 81

Thought Leadership Content Distribution SERP 81

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Overall, aim for consistency and structure among workflows for different assets, with some flexibility depending on your content goals.

Efficiency 136

Efficiency Design SME Budget Programs 136

Zoominfo

AUGUST 12, 2018

Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. Instead of pitching how great their product is, Genesys chose to show how extraordinary their customers can be. But recently, they ventured into a new format: podcasting. In fact, SalesForce is among the first.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Indirect competitors are those in the same category as you but sell different products or services and target a different market.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Content marketing effectiveness relies on adapting content strategies to meet the industry’s and consumers’ changing needs. Podcast Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. By selecting the U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. You can use it to plan every stage of the content production and distribution process. With multiple challenges, stakeholders and tasks, content production can be demanding.

Content 81

Content Work Management Ad Frequency Marketing Management 81

ClearVoice

AUGUST 14, 2023

If you plan to branch out into podcasting or video marketing , you’ll need audio engineers and video editors too. Target audience or market expansion : At some point in your company’s growth, you’ll enter a new market or target different customer segments. You’ll probably also launch new products or services.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

ClearVoice

JANUARY 29, 2024

Distribute. Similarly, individuals outside the marketing department — e.g., industry specialists, customer support representatives , product designers, HR professionals, etc. Innovation and creativity: People who approach obstacles differently can ignite creativity. Know your audience. Develop a strategy.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Outgrow

APRIL 2, 2024

We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! Elisa provides software solutions for various industries globally. No problem, just watch the Podcast! Jukka-Pekka Salmenkaita: Product launches. Welcome to the Marketer Of The Month blog! Don’t have time to read?

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

EveryoneSocial

DECEMBER 19, 2022

And it’s even more important today since standing out among a sea of brands, products, and channels is insanely challenging. Plus, you need an effective way to distribute insights and messaging to where people regularly consume information. Establish you and your brand as the go-to source of industry information and trends.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. And, even though each audio tool is vastly different, they serve similar purposes. That message — of the importance of voice to bring people together — is just as true for podcasts as it is for Clubhouse. Clubhouse vs. Podcasts: Which Should Marketers Use? Just kidding.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

ClearVoice

SEPTEMBER 22, 2023

Optimize your content for voice search Modern users rely on smart assistants and use voice to search topics, products, and solutions online. Product demos: Rather than showcasing a generic overview of your software, tailor demos based on individual user needs, preferences, or past interactions.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Outgrow

JUNE 20, 2022

We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! Current industry-changing trends that are attracting major VC investments. Why a product-led funnel is easier to build than a community-led go to market . No problem, just watch the Podcast! . The future of media companies.

Paid Content 52

Paid Content Communities Work Management Product 52

Walker Sands

APRIL 13, 2023

If you want to elevate your marketing strategy, protect against future industry disruptions and expand your organization’s reach, influencer marketing may be the answer. What Is B2B Influencer Marketing, and How Does It Differ From B2C? Why Should Brands Consider Influencer Programs? Why Should Brands Consider Influencer Programs?

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Thought Leadership Paid Search Agency 52

Contently

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs. This podcast will answer all of your pressing questions.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. This content isn’t directly promotional, but it’s meant to get people interested in the brand’s products and services. Another option is to be a guest on related podcasts.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

BenchmarkONE

MAY 4, 2021

While diversifying your content strategy with as many different types of formats as you can handle is usually the way to go (more on that later), there are times when you might find yourself trying to decide which direction to pool your resources towards. . Podcasting. Podcasting has exploded in the past couple of years.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Contently

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. How have the last few months and this amazing movement for racial and social justice impacted the podcast?

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech

APRIL 15, 2022

Every Monday morning, two marketing groups in two different companies get a standard report. The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities. Their revenue is also growing by 10%.

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Outgrow

DECEMBER 3, 2021

It helps in keeping the existing and potential customers informed about company news, new products, offers, product updates, and much more. . But 93% of B2B marketers use email marketing for distributing content and promoting their products. Cart Abandonment and Product Promotion Email Template. Here’s why-.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Brandpoint

MARCH 30, 2020

When clients or colleagues seek your professional advice, your services or the products you’ve created, what they’re really investing in is you. Paid distribution and sponsored content help target the right audience With all the content out there, it’s not enough to post copy on your website and hope people find you.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

ClearVoice

AUGUST 14, 2023

In addition, many engineers have diverse learning styles and may respond better to different textual, visual, or interactive content. Blog posts, educational videos, and podcasts all present technical concepts in forms different engineers find easier to consume. They keep up-to-date with industry trends and advancements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Software 52

Outgrow

SEPTEMBER 12, 2022

The most important goal of demand generation is to create interest in a product or service. Your goal is to drive awareness and demand for a product or service in the B2B domain. . Also, users are able to see how Outgrow uses their own products to build demand-gen tools for their own business. Podcast – HubSpot.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52