New Developments in B2B Loyalty Marketing
NOVEMBER 21, 2012
Photo credit: Wikipedia. For example: Data-driven segmentation and differentiated treatment. Not all customers are created equal, so segmenting customers by value and treating them differently is a strategy that works well in business markets. Business marketers have much to gain from retention marketing. How do you prevent defection? Incentive programs.
Thought Leadership: Marketing Engineering Services with Technical Articles
Industrial Marketing Today
MAY 11, 2011
Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. There is very little to differentiate one from another. Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). He said, “…marketing services is very different from marketing products. What is thought leadership? Moore
13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
AUGUST 22, 2012
But after several years of effort, Klout is still missing out on a real gold mine of online influence — blogs and YouTube videos. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. Influence is about action and behavior; it’s different for everyone and it comes all shapes and sizes. Nobody.
A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT
Buzz Marketing for Technology
JUNE 27, 2008
For example, in Wikipedia, “knowledge is constructed by negotiating compromises among various points of view. This raises numerous questions: How do we in higher education help students understand the differences between facts, opinions, and values—and how do we help them appreciate the interrelationships that create “meaning ? Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. Facebook, YouTube, Twitter, Flickr). How Different in Web 2.0 culture view knowledge differently.