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Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

It’s pretty crazy out here in the marketing world. We have apps for this, tools for that … technological solutions are springing up daily, promising to solve the challenges currently faced by business owners and marketers. Engagement as differentiation. Now swing by their YouTube channel. Taking a different approach pays off. Engagement as differentiation.

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. However, these have been from other industrial marketing consultants like me.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. That’s not the only good news for blogs.

How to Create a Business Card That's Actually Useful

Hubspot

This post originally appeared on the Insiders section of Inbound Hub. What is the one statement that most clearly defines your value and differentiates you from your competitors? Content marketers out there will understand this one: Have you experienced a time when someone wants to say 1,000 words worth of content in 100 words worth of space? Inbound Marketing

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. Lee is the go-to-guy for digital marketing trends. think that’s how companies are differentiating themselves. Can you scale? Definitely.

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10 Genius Ideas That Changed Marketing Forever

Hubspot

This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. That made us think of all of the other advancements that have rocked the marketing world. 10 of the 100 Ideas That Changed Marketing Forever. 1) Agile. That's not right, right?)

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Dawning of the Age of Content Marketing in the Industrial Sector

Industrial Marketing Today

Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of content marketing to upper management and the C-suite. As a result, many industrial companies remain in the dark about the power of content for inbound marketing. If you Google “definition of content marketing,” it will return 4,760 results. Obviously it means different things to different people.

Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?

Hubspot

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. But do we need to figure out how to use them for marketing?

Why Marketers Should Invest in Visual Content Creation

Hubspot

But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. Or maybe your staff does something fun together to unwind -- capture that moment to help differentiate yourself as more than just any old company. How are you integrating visual content into your inbound marketing?

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch. They’ll thank you, and your marketing budget will too.

How to Conduct Competitive Analysis to Step Up Your Content Strategy

Hubspot

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) YouTube. but that information is all kept pretty hush hush. Right? Title.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Inbound vs. Outbound Marketing. ” Inbound Marketing Is Not A Way to Reach Strategic and Named Accounts.

Ready? Set? OK Go Spread This

Hubspot

OK Go has taken YouTube users by storm with their original and crazy videos, which feature the pop rock band's music along with a unique visual depiction. With several videos receiving millions of views, the band has gained immense popularity through YouTube. Marketing Takeaway. Explore different mediums to promote your content. An incredible viral video. Be creative.

How to Make the Inc. 500 Fastest Growing Companies List

Hubspot

The purpose of this article is to share with all the marketing professionals and business executives who read this blog what we think are some of the keys to building a hyper-growth company that has potential to make it onto the Inc. 500 list. #1 - Find a Huge Market Where a Big Disruption Is Happening. 500 list and the 33 rd fastest growing company overall. 500 press release.

PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps

ViewPoint

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Jill notes that people are finally talking about marketing and sales alignment, but progress is slow. Using Inbound to Get Online Bumps & Support Sales Initiatives. They are the differentiator. seconds.’