With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? But why? MORE >>

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. Many marketers have figured out how to generate leads via social media, start discussions with leads and customers, and even venture into the territory of social sales. Two more social networks brands need to figure out how to use for marketing. Great. MORE >>

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. Another common mistake made by B2B marketers is spreading themselves too thin across numerous sites without specific goals in mind. Inbound vs. Outbound Marketing. MORE >>

This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. That made us think of all of the other advancements that have rocked the marketing world. Because we kind of have a thing for shaking things up :-) So, we compiled this ebook, 100 Ideas That Changed Marketing , and we wanted to share 10 of the highlights from it right here. 10 of the 100 Ideas That Changed Marketing Forever. companies use blogs for marketing purposes. MORE >>

But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. Let's take a look at exactly how visual content is positively contributing to marketing strategies -- it may just give you the push you need if you haven't yet hopped on the visual content bandwagon (or are trying to get the resources to do so)! Or maybe your staff does something fun together to unwind -- capture that moment to help differentiate yourself as more than just any old company. Not convinced? Take a look. MORE >>