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Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

It’s pretty crazy out here in the marketing world. We have apps for this, tools for that … technological solutions are springing up daily, promising to solve the challenges currently faced by business owners and marketers. Engagement as differentiation. Now swing by their YouTube channel. Taking a different approach pays off. Engagement as differentiation.

What Is Digital Marketing?


And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing -- in other words, any form of marketing that exists online. So What Exactly is Digital Marketing?

The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed


Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before. Things were different. Marketers need to do more marketing.

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How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers


Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Among HubSpot customers, we saw a widespread adoption of technologies that, when it comes to marketing and sales, are pretty standard -- things like analytics, email, social sharing, and CMS, to name a few. 2) Analytics Technologies.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. There is very little to differentiate one from another. Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. The content from one of his slides summarized nicely what it means to market engineering services. Moore

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. Lee is the go-to-guy for digital marketing trends. think that’s how companies are differentiating themselves. Can you scale? Definitely.

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10 Genius Ideas That Changed Marketing Forever


This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. That made us think of all of the other advancements that have rocked the marketing world. 10 of the 100 Ideas That Changed Marketing Forever. 1) Agile. That's not right, right?)

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see  what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Marketing automation. Personalization.

Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?


We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. But do we need to figure out how to use them for marketing?

What Your Traditional Marketing Education Didn't Teach You About Marketing Today


In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch. They’ll thank you, and your marketing budget will too.

Dawning of the Age of Content Marketing in the Industrial Sector

Industrial Marketing Today

Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of content marketing to upper management and the C-suite. As a result, many industrial companies remain in the dark about the power of content for inbound marketing. If you Google “definition of content marketing,” it will return 4,760 results. Obviously it means different things to different people.

Why Marketers Should Invest in Visual Content Creation


But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. Or maybe your staff does something fun together to unwind -- capture that moment to help differentiate yourself as more than just any old company. How are you integrating visual content into your inbound marketing?

How to Conduct Competitive Analysis to Step Up Your Content Strategy


When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) YouTube. but that information is all kept pretty hush hush. Right? Title.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus


Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Inbound vs. Outbound Marketing. ” Inbound Marketing Is Not A Way to Reach Strategic and Named Accounts.

Ready? Set? OK Go Spread This


OK Go has taken YouTube users by storm with their original and crazy videos, which feature the pop rock band's music along with a unique visual depiction. With several videos receiving millions of views, the band has gained immense popularity through YouTube. Marketing Takeaway. Explore different mediums to promote your content. An incredible viral video. Be creative.

PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps


Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Jill notes that people are finally talking about marketing and sales alignment, but progress is slow. Using Inbound to Get Online Bumps & Support Sales Initiatives. They are the differentiator. seconds.’

How to Make the Inc. 500 Fastest Growing Companies List


The purpose of this article is to share with all the marketing professionals and business executives who read this blog what we think are some of the keys to building a hyper-growth company that has potential to make it onto the Inc. 500 list. #1 - Find a Huge Market Where a Big Disruption Is Happening. 500 list and the 33 rd fastest growing company overall. 500 press release.