Vidyard

FEBRUARY 18, 2021

But beyond the basics of holding up a whiteboard with a prospect’s name, we’re starting to see the rise of reps using creative new video templates as a repeatable means to differentiate themselves and scale effectively. Video is a core part of content marketing and inbound marketing programs.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

FEBRUARY 18, 2021

But beyond the basics of holding up a whiteboard with a prospect’s name, we’re starting to see the rise of reps using creative new video templates as a repeatable means to differentiate themselves and scale effectively. But once you have your templates down to capture your message and fill in your cadence, you’re golden.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

SmartBug Media

DECEMBER 2, 2019

Not only is your credit union different than traditional banks and financial institutions, but it’s also different than every other credit union out there. However, there is one commonality you share: a strategic marketing budget. Here are must-have marketing tools and tactics designed specifically for credit unions.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Hubspot

SEPTEMBER 1, 2016

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. And after having conversations with marketers and business owners in the U.S.,

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Industrial Marketing Today

MAY 11, 2011

Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. There is very little to differentiate one from another. The content from one of his slides summarized nicely what it means to market engineering services. They are freely available to all site visitors.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Single Grain

NOVEMBER 16, 2023

Lead Generation : Content marketing serves as a powerful tool for lead generation. By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! In case, you missed the recording, here it is: View the webinar recording.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Blog posts. Whitepapers.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Anteriad

APRIL 25, 2023

One of the components of  inbound marketing. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Buying group Buying groups are a collection of people with different job roles, who all have input into a buying decision.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

One of the components of  inbound marketing. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Buying group Buying groups are a collection of people with different job roles, who all have input into a buying decision.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

ClearVoice

MARCH 3, 2020

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Hubspot

OCTOBER 9, 2012

“In many ways, marketing used to be a lot like software development,” wrote marketing technologist Scott Brinker. Yearly plans of a few major initiatives would lumber forward with rigid hand-offs between the different stakeholders -- researchers, strategists, creatives, media buyers, etc. 6) Inbound Marketing.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Industrial Marketing Today

DECEMBER 15, 2011

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. ( Many of the manufacturers and industrial companies fall in the smaller size category. See chart below ).

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60

Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. TED has had significant growth as a result of content marketing.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106