ViewPoint

MAY 2, 2012

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Inbound vs. Outbound Marketing. Social Media: What's Hot?

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Outgrow

FEBRUARY 19, 2024

Content marketing statistics show that it is a powerful tool for small business growth that offers many benefits. Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. This type of marketing doesn’t require a large investment like traditional advertising.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content marketing statistics show that it is a powerful tool for small business growth that offers many benefits. Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. This type of marketing doesn’t require a large investment like traditional advertising.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Buffer

JULY 21, 2022

Some people might choose to make YouTube videos or start a podcast. In the process, everyday creators are building differentiated personal brands outside of a single employer. I like both, and I think they both have different purposes. Creating content about what you do and sharing it online can be a form of inbound marketing.

Newsletter 77

Newsletter Internet Marketing Peer-to-peer Social Media 77

Hubspot

JULY 13, 2017

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. What happens at the end of the story is a little different, though. Most marketers wear a lot of hats and let’s just say, out of all the hats worn, the videographer one isn't always their favorite.

Template 50

Template Video Marketing Inbound Marketing Paper 50

Huptech Web

JANUARY 5, 2023

But with all the different digital marketing strategies , you might wonder if the content is still the king of the court. The short answer is: Yes, content is still an incredibly important part of any successful marketing strategy! It can be hard to differentiate yourself from your competition in a crowded digital landscape.

Paid Content 52

Paid Content Marketing AI Trends Content Marketing 52

Industrial Marketing Today

MAY 11, 2011

Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. There is very little to differentiate one from another. The intent of this post is not to come up with a definitive definition of thought leadership but to recognize its value in marketing engineering services.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Hubspot

SEPTEMBER 1, 2016

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. And after having conversations with marketers and business owners in the U.S.,

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) than your competitor.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Single Grain

NOVEMBER 16, 2023

Delays, inefficiencies and rising costs: With a strategy in place, your SaaS content marketing will run like a well-oiled machine, with defined costs, deadlines and expectations for each part of the process. Repurposing content for different formats and platforms can extend its lifespan and reach, maximizing its impact.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Hubspot

MAY 15, 2013

As a result, most classically trained marketers are lacking some critical skills required in today''s marketing word. In this post, we''ll explore how marketing has changed -- and what''s missing from traditional marketing curriculums. Old School: Smile and Dial for Media Coverage.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

ClearVoice

MARCH 3, 2020

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. Bolster your overall marketing strategy and approach. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Anteriad

APRIL 25, 2023

One of the components of  inbound marketing. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Buying group Buying groups are a collection of people with different job roles, who all have input into a buying decision.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

One of the components of  inbound marketing. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Buying group Buying groups are a collection of people with different job roles, who all have input into a buying decision.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

SnapApp

DECEMBER 14, 2016

I outlined those ways in my guide, Content Unleashed: The Ultimate Guide to Promoting Your Published Content. Which leads me to: Writing well is hugely critical in marketing. And it's STILL a big differentiator! Ranked #1 Global Digital Marketing Influencer. This is real inbound marketing - no need to mention sales.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

AUGUST 21, 2018

Video as a marketing tactic isn’t a new idea, but its effectiveness and popularity have definitely skyrocketed in the last year. In fact, YouTube is the second most popular social network behind Facebook. Social Media Marketing Trends. Their fleeting design isn’t the only differentiating factor. Search Marketing Trends.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Hubspot

OCTOBER 9, 2012

“In many ways, marketing used to be a lot like software development,” wrote marketing technologist Scott Brinker. Yearly plans of a few major initiatives would lumber forward with rigid hand-offs between the different stakeholders -- researchers, strategists, creatives, media buyers, etc. 6) Inbound Marketing.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

LeadSquared

APRIL 14, 2016

How do you write different content based on the lead stage funnel? How do you differentiate what content is supposed to be for whom? In the case of B2B, a blog post around ‘digital marketing’ might interest Marketing Professionals. Further, the content for people in different stages would be different as well.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. You can’t talk about content marketing without mentioning HubSpot !

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106