Marketing Interactions

OCTOBER 24, 2021

But, interpreting this another way, it may mean that B2B content marketers are not able to create content that’s relevant for each of the different roles – rather than one asset to address all at once. Tied for Content Marketing Challenge #5: Differentiating our products/services from the competition (36%). Look at outcomes.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

JANUARY 3, 2022

Customers’ challenges and objectives are different than those they had as buyers. The biggest difference between buyers and customers: Buyers still struggle with the original problem they’re looking to solve. The point is > a net new buyer is different than a customer or a buyer whose company is already a customer.

B2B 69

B2B Paid Search Agency Lead Scoring Lead Ranking 69

Marketing Interactions

OCTOBER 8, 2020

On average, they must navigate at least six different repositories to search for content. You create messaging, differentiation, brochures, solution briefs, videos on how to use it, web pages, and more. Content is all about product features; none that helps sellers show value. Sellers struggling to find content is nothing new.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Marketing Interactions

MARCH 7, 2022

Can’t determine the differences between vendors to validate and justify a choice. The competitor approaches it this way, but we see it more this other way, here’s why and the difference it makes to implementation and successful outcomes…. Lost budget to another priority initiative. There are more, but you get the idea.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88